Under the Influence with Terry O'Reilly artwork

S7E23 - How Tourism Survives A Tragedy

Under the Influence with Terry O'Reilly

English - June 07, 2018 23:07 - 27 minutes - 25.6 MB - ★★★★★ - 426 ratings
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Previous Episode: S7E22 (Archive) - Guinness Book of World Ad Records
Next Episode: S7E24 (Archive) - Fasten Your Seatbelts: How Self-Driving Cars and Marketing Collide

This week, we look at how tourism survives a tragedy. When a city experiences a massive crisis, it must find a way to restore its tourism. All cities rely on tourism – it is often one of the top revenue-generating industries and employs one of the biggest workforces. From Toronto’s SARS outbreak to Hurricane Katrina, it all comes down to a crisis plan, speed and smart marketing.



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