S8E13 - Promise Less, Profit More (An Encore Presentation)
Under the Influence with Terry O'Reilly
English - March 28, 2019 04:09 - 28 minutes - 26.4 MB - ★★★★★ - 426 ratingsBusiness marketing advertising terry o'reilly Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: S8E12 (Archive) - Objection Overruled: Law Firm Advertising
From the Digital Box Set: This week, it's an encore broadcast of Promise Less, Profit More. Most products offer customers as many features and benefits as possible in order to lure shoppers toward a purchase. But then there are some companies that offer you less, and profit more. We'll look at a book company that eliminated their books and made millions, an electronics company that broke all the rules by eliminating the recording function from a tape machine and made history, and how two companies looked at a shoe and made millions by throwing away the laces.
This is an archived episode that aired on March 28, 2019.