S7E18 - Lemonade: Marketing A Negative
Under the Influence with Terry O'Reilly
English - May 03, 2018 23:07 - 27 minutes - 25.3 MB - ★★★★★ - 426 ratingsBusiness marketing advertising terry o'reilly Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: S7E17 (Archive) - Bookmarks 2018
Next Episode: S7E20 (Archive) - Avon Calling: Door-To-Door Marketing
This week, we look at brands that aren’t afraid to celebrate their weaknesses. As a rule, no company ever wants to point a neon sign at its flaws. But there are a few brave advertisers out there who know there can be incredible power in a negative. Like a brand that advertises the fact that its product tastes awful, or another that boasts being second in its category.
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