S7E22 - Guinness Book of World Ad Records
Under the Influence with Terry O'Reilly
English - May 31, 2018 23:06 - 27 minutes - 25.4 MB - ★★★★★ - 426 ratingsBusiness marketing advertising terry o'reilly Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Next Episode: S7E23 (Archive) - How Tourism Survives A Tragedy
This week, we look at the ad industry’s place in the Guinness Book of World Records. The aim of all advertising is to create selling ideas that are impossible to ignore. From the world’s largest coupon, to the most expensive commercial ever made, to the first ad visible from outer space, breaking a record can be a great marketing strategy.
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