S7E12 - Famous Jingles
Under the Influence with Terry O'Reilly
English - March 22, 2018 23:06 - 27 minutes - 25.4 MB - ★★★★★ - 426 ratingsBusiness marketing advertising terry o'reilly Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: S7E11 (Archive) - Brands Are People, Too: Products Named After Inventors
Next Episode: S7E13 (Archive) - Famous Jingles, Part Two
This week, we explore the use of jingles in advertising. So many brands were built on the backs of jingles. From the Big Mac, to Smarties, to Wheaties cereal. Successful jingles stay lodged in our minds forever. Once you hear them, learn the melody and start singing the lyrics, you become the advertiser.
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