S6E02 - LIVE: Unforeseen Circumstances: How Companies Are Affected By Chance
Under the Influence with Terry O'Reilly
English - January 20, 2017 00:06 - 52 minutes - 48.1 MB - ★★★★★ - 426 ratingsBusiness marketing advertising terry o'reilly Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
This episode explores what happens to brands when a completely unexpected event occurs. Most companies tightly control every aspect of a brand - but occasionally, an unforeseen circumstance rears its head. And it’s always interesting to see how the company reacts and what happens to their business as a result. We’ll look at what happened to Ford Broncos after the OJ Simpson slow-speed car chase, what happened to Red Lobster after Beyonce gave it a sexy callout in a song, and what happened to James Bond when JFK gave the books a ringing endorsement. The Podcast for this show was recorded at the first ever live performance of Under The Influence at the Hot Docs Podfest. We do a Q&A with the record after. It was fun.
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