S7E02 - I See A Little Silhouetto Of A Brand: How Old School Products Survive
Under the Influence with Terry O'Reilly
English - January 12, 2018 00:08 - 27 minutes - 25.2 MB - ★★★★★ - 426 ratingsBusiness marketing advertising terry o'reilly Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: S7E01 (Archive) - Put It Between Your Knees and Squeeze: Marketing A Fad
Next Episode: S7E03 (Archive) - Damn The Torpedoes
This week, we analyze how old school products survive in the 21st century. Many brands can’t keep up with the digital age, but others have found a way to succeed – some doing even betterbusiness today. We’ll look at how one company makes money by retiring its products, why another partnered up with its biggest competitors to stay relevant and how an entire profession saveditself by not going digital.From Crayola to Velveeta, it all comes down to smart marketing.
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