Under the Influence with Terry O'Reilly artwork

S7E03 (Archive) - Damn The Torpedoes

Under the Influence with Terry O'Reilly

English - January 19, 2018 00:09 - 27 minutes - 25.2 MB - ★★★★★ - 426 ratings
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Previous Episode: S7E02 (Archive) - I See A Little Silhouetto Of A Brand: How Old School Products Survive
Next Episode: S7E04 (Archive) - Underwear In Your Mailbox: Subscription Marketing

From the Digital Box Set: This week, we explore the advertising campaigns that had everything stacked against them and yet went on to become hugely successful. The resistance may have come from clients who hated the idea, focus groups that gave the thumbs

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