S6E05 - Judgment Day: Super Bowl Advertising
Under the Influence with Terry O'Reilly
English - February 03, 2017 00:09 - 27 minutes - 25.3 MB - ★★★★★ - 426 ratingsBusiness marketing advertising terry o'reilly Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
This week, we take a look at the biggest day of the year for the advertising industry: The Super Bowl. The only sporting event where viewers pay as much attention to the commercials as they do the game.
We'll analyze a tiny but ambitious brand that bet its entire marketing budget on one single Super Bowl commercial, a website that created a purposefully banned ad to generate free buzz and a company that created the most famous Super Bowl commercial of all time one year, then aired another the next that was such a flop, they sent the ad agency packing.
That's why they call it "Judgement Day" - because careers and accounts hang in the balance on Super Bowl Sunday.
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