S6E06 (Archive) - Lead Balloons: When Negative Brand Names Work

Under the Influence with Terry O'Reilly

English - February 10, 2017 00:06 - 27 minutes - 25.2 MB - ★★★★★ - 426 ratings
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Previous Episode: S6E05 (Archive) - Judgment Day: Super Bowl Advertising

Next Episode: S6E08 (Archive) - Brands In Cars Getting Coffee: Sponsorship Marketing

From the Digital Box Set: This week, we analyze brand names that should never have worked. While most companies strive for positive names, others succeed with negative ones. Names that suggest the opposite of what the company is offering, or even risk off

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