S6E08 (Archive) - Brands In Cars Getting Coffee: Sponsorship Marketing
Under the Influence with Terry O'Reilly
English - February 24, 2017 00:07 - 27 minutes - 25.4 MB - ★★★★★ - 426 ratingsBusiness marketing advertising terry o'reilly Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: S6E06 (Archive) - Lead Balloons: When Negative Brand Names Work
From the Digital Box Set: This week, we enter the delicate world of Sponsorship Marketing. Close to 20 billion sponsorship dollars are spent each year in North America. That money can keep a brand afloat, or it can cause a lot of tension. We'll look at ho
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