S7E09 - Celebrities: Living To Tell The Tales
Under the Influence with Terry O'Reilly
English - March 02, 2018 00:07 - 27 minutes - 25.5 MB - ★★★★★ - 426 ratingsBusiness marketing advertising terry o'reilly Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: S7E08 (Archive) - Kentucky Fried Brand Myths
Next Episode: S7E10 (Archive) - Worthless To Priceless
This week, we explore the world of celebrities in advertising. We’ll tell the story of a super shy mega star at one of her very first gigs, how Alan Arkin defied all advertising norms and why an afternoon behind the mic makes Alec Baldwin sweat. Celebrities cost big money, have big opinions and make big demands. But if the commercial is good, their presence can be rocket fuel.
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