S6E04 - What A Difference A Difference Makes: Standing Out In The Marketplace
Under the Influence with Terry O'Reilly
English - January 27, 2017 00:08 - 27 minutes - 25.1 MB - ★★★★★ - 426 ratingsBusiness marketing advertising terry o'reilly Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: S6E03 (Archive) - Passport Revoked: When Brands Fail Internationally
Next Episode: S6E05 (Archive) - Judgment Day: Super Bowl Advertising
This week, we look at brands that separate themselves from the herd. In the world of marketing, standing out is the most critical thing a company can do. Having a distinct personality gives shoppers a reason to remember a brand and a reason to buy. We'll analyze a wrestler who used a delicate flower to intimidate his opponents, a single eyepatch that gave one company a $28M bump in sales and a motorcycle brand that succeeded by taking the fun out of the ride.
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