S7E06 - A Wild & Crazy Idea: How Companies Solve Big, Hairy Problems

Under the Influence with Terry O'Reilly

English - February 09, 2018 00:08 - 27 minutes - 24.8 MB - ★★★★★ - 426 ratings
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Previous Episode: S7E05 (Archive) - Delicious Names: Marketing Appetite Appeal

Next Episode: S7E07 (Archive) - Comic Book Ads

This week, we explore how marketers solve difficult problems. We’ll look at how Monty Python stopped piracy by giving away content for free, how a wardrobe change transformed Steve Martin’s career and why the president of Bogota replaced police officers…with mimes. Sometimes the only solution is a wild and crazy idea.

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