S7E05 - Delicious Names: Marketing Appetite Appeal

Under the Influence with Terry O'Reilly

English - February 02, 2018 00:07 - 27 minutes - 25.2 MB - ★★★★★ - 426 ratings
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Previous Episode: S7E04 (Archive) - Underwear In Your Mailbox: Subscription Marketing

Next Episode: S7E06 (Archive) - A Wild & Crazy Idea: How Companies Solve Big, Hairy Problems

This week, we explore how marketers saved certain foods from oblivion by changing…their names. Many foods you enjoy started out life with very unappetizing names. Some so off-putting, I’m willing to bet you would have never gone near them. But you probably have one or two in your fridge today…

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