S7E01 - Put It Between Your Knees and Squeeze: Marketing A Fad

Under the Influence with Terry O'Reilly

English - January 05, 2018 00:07 - 27 minutes - 24.8 MB - ★★★★★ - 426 ratings
Business marketing advertising terry o'reilly Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: S6E26 (Archive) - Ask Terry 2017

Next Episode: S7E02 (Archive) - I See A Little Silhouetto Of A Brand: How Old School Products Survive

This week, we explore how some of the craziest fads are marketed. We'll look at how one student's school project changed the way we sleep, why a single toy made Tyco the subject of bomb threats and how a popular piece of jewellery was inspired...by doctors.

From the Thighmaster to the Pet Rock, we'll break down what makes fads so absolutely irresistible.

Hosted on Acast. See acast.com/privacy for more information.