Real Estate Marketing Dude
234 episodes - English - Latest episode: over 1 year ago - ★★★★★ - 82 ratingsThe Real Estate Marketing Dude is a podcast for real estate agents that focuses strictly on real estate lead generation strategies that fall within 3 categories of real estate marketing. We will discuss various topics of real estate marketing including Referral Marketing, Transactional Marketing, and Cold Marketing.
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Episodes
4500 Leads From Tik Tok
September 03, 2022 12:00 - 38 minutes - 35.2 MBToday we're going to talk about attraction. How about 4500 leads just through Tik Tok? the person who created that is on the other end of this podcast. And he's not even in the United States of America. This is the power of content creation and done consistently. Our guest today, Rob Roper, is also known as the Aussie Mortgage Guy. He teaches financial education to anyone willing to learn and has over 300,000 followers on Tik Tok. Three Things You’ll Learn in This Episode How do we deal w...
Holy Shift, Now What with Phil Duke Jr.
August 20, 2022 12:00 - 28 minutes - 26.4 MBHoly shift, what the hell is going on? A lot people are hurting right now in the industry, but this isn't as bad as you think. Market shifts can be a blessing in disguise, especially if you are willing to adapt. Phil Duke Jr started as a realtor but took a break during the 2008 market crash. In 2015, he jumped right back in and started his own company a few years later. Three Things You’ll Learn in This Episode How do we deal with the market shift? How to stay ahead of the market. Make ...
Back to the Basics with Andres Bustamante
August 13, 2022 12:00 - 35 minutes - 32.8 MBI think we need to go back to the basics and I got a really cool story. Last week I was at an event in Kansas City and met a lot of cool people, including my new friend, Andres Bustamante, who is killing it. He's got a killer story about how he started real estate in college and over game a lot of adversity, and now he is a realtor for a professional soccer player. Check out his website and his Tik Tok and Instagram accounts; andresbustatx. Three Things You’ll Learn in This Episode How at ...
Getting Personal & Authentic with Your Email Marketing with Kevin Snow
August 06, 2022 12:00 - 30 minutes - 27.9 MBToday we are talking about more marketing. And specifically we're going to talk about how to personalize your marketing and lead generation because no one hires a robot and no one hires you unless they like you. So how the hell do you get more liked, more approachable, more personable, and more importantly, more authentic online? Kevin Snow is the founder of Time On Target and has been called a sales expert and a technology geek (among other things) by different people over the years; but o...
Bid My Listing with Ryan Dranginis & Chris Wesser
July 23, 2022 12:00 - 23 minutes - 21.1 MBToday we are talking with Ryan Dranginis and Chris Wesser about their new service, Bid My Listing. It provides transparency to real estate agents and sellers, allowing realtors to bid on listings, not leads. Sellers get the chance to choose from multiple realtors and decide which is the best fit for them. Ryan Dranginis, Chief Marketing Officer, and Chris Wesser, Chief Strategy Officer, are part of an exciting new tool for sellers and agents; Bid My Listing. Be sure to check out their we...
Viral Video with Colin Schindler
July 16, 2022 12:00 - 30 minutes - 28.3 MBWe have a returning guest today and you might have seen him recently. He just launched a viral video called "All the Listings," a blink 182 remix. Colin Schindler, better known by his alias the Robed Realtor, ranks in the top 1.5% for transactions in the US. He stars in a Blink-182 parody video which quickly went viral. Three Things You’ll Learn in This Episode How authenticity boosts your marketing. How to look at yourself as a brand. Why do people need to relate to you? Resources Lea...
The Recession Proof Business Model with Ryan Kelly and David Casey
July 02, 2022 12:00 - 47 minutes - 43.4 MBThere is a recession coming and what are we going to do? For the last seven years I've been telling you about the only recession proof business model. The only recession proof business model in real estate is your database, because people are still going to move. Ryan Kelly and David Casey help realtors all over the country build their brand and better reach their database. Be sure to check their websites out. Three Things You’ll Learn in This Episode How to prepare for the recession Ho...
Create and Multi-Purpose, Rinse and Repeat with Zac Shull
June 25, 2022 12:00 - 29 minutes - 26.9 MBYou know, if you're gonna get into the business of content creation, the whole reason to create a video is because I want as many people to see it as possible. But it's not just about shooting the video, you got to distribute it. And then when you're done distributing it, then you need to multipurpose it. Zac Shull specializes in repurposing content to maximize its effect on your audience. Be sure to check out his Facebook group. Three Things You’ll Learn in This Episode How to multi-purp...
More Money Less Hustle with Jess Lenouvel
June 18, 2022 12:00 - 28 minutes - 26.5 MBToday we are talking about how we work on our business, quite often real estate's a very easy business to literally become a slave to. People think that we can just choose our own hours, we don't choose our own hours our clients do. And if their clients are choosing our hours for us, that means you have none. So what we have to really do is work very smart. Jess Lenouvel is the creator of The Listings Lab and has helped thousands of real estate agents manage their time and business to start...
Why Everyone Needs More Reviews with Will Penney
June 11, 2022 12:00 - 28 minutes - 25.7 MBWe're chatting about Google My Business today, and you guys have probably heard of this. I've been hearing nothing but success stories of people all over the place that are using Google My Business and getting listings, getting buyers, getting clients, and it makes a lot of sense. The problem is I don't really know how it works. So we're bringing on a returning guest who's been on here if you guys followed the show, we talked about how to dominate your sphere of influence through Facebook gr...
Local Mortgage Broker Turns Into A Local Celebrity With Video
June 05, 2022 21:19 - 24 MBWill video work for me in my market? That's a question we get quite often and the answer is always the same. YES, but there are some things you need for it to be successful. In this week's episode Mortgage Lender Rebecca Foote walks through how video transformed her brand into a local like celebrity in a short time. The key with video is approaching it as an attention generating thing as opposed to a lead generating thing. Three Things You’ll Learn in This Episode You must be authen...
You Got To Start Creating Content Somewhere With Chris Bello
May 28, 2022 12:00 - 31 minutes - 28.8 MBWe have a very interesting individual on today's show, who's transacting business in Texas, but he lives in Denver. What we're seeing in the big, you know, from the 10,000 foot view is you see all these ibuyers and tech companies are trying to automate the process to get agents out of the way as well. So why can't we just fight back and automate our own processes? Well, you need to learn how to embrace technology and do all of that. We have the perfect guest that's going to walk through how ...
Keep Creating Content & Remain Center of Attention With Maria Quattrone
May 21, 2022 12:00 - 36 minutes - 33.2 MBThe thing with real estate is, how do you market your business? I don't believe we're in a sales business. I believe we're in a service business. Our guest today is gonna lay up what she's doing. One of the things that is her claim to fame is that she does things differently. She's not scared to put it out there. She's authentic. She's real. She's raw. She just tells it how it is, and that's what we need more of in this business. We don't want any more fake fake fake fake fake it till you ma...
Stop Chasing Leads, Start Creating Content with Sarah Noel Block
May 14, 2022 12:00 - 31 minutes - 43.3 MBWhat we're gonna be chatting about on today's episode, is what is content. Unfortunately, if you're not creating content, you're not going to have a business in the future. In my opinion, there is no more important marketing mechanism, activity or anything, than to create content. Because if you're trying to message anyone without creating content, all you're really doing is selling your shit and you're landing on deaf ears. Content Creation is how you remain relevant amongst your audience, ...
How To Use Video When New To An Area
May 07, 2022 12:00 - 40 minutes - 37 MBToday, we have somebody in studio, we're not in studio on Zoom, that just started doing video maybe three, four months ago, consistently. He's done it in an area that let's just say most people aren't doing video, and because he was sort of sticking out like a sore thumb, he just shot right up. One of the questions we get is like, how do I use video if I'm going into a new market? Well, we're going to show you that's exactly what we're doing here. Our guest today is Stan Hartzheim is an exp...
Relationships, Relationships, Relationships With Euan Graham
April 30, 2022 12:00 - 38 minutes - 35.2 MBA lot of times people say, I'm brand new to this market, How am I going to start, I don't know anyone here and we hear that quite a bit on the show. Our guest today can be a huge inspiration to you all because he was from a different country. In 2008, he came to the States over from Scotland, and he started from scratch, like how I moved to San Diego and I just got my license. Again, I say this on the show, because I'm gonna start recruiting all you guys. When I got to San Diego, I told myse...
I Broke My Golden Rule, Be Consistent.
April 21, 2022 16:26 - 26 minutes - 64.2 MB VideoI always tell people you've got to be consistent. It's not just consistent in the videos you create or the content you create, but it's consistent in everything you do in life. Consistency is when you get results. I want to first start off by just apologizing to you guys, because I broke my own rule. And if you are an avid listener of the show, you realize that I haven't published in two or three weeks out of the last five. I've never done that throughout the history of the show. I totally r...
Why I Would Create Content On Inflation Right Now?
April 07, 2022 03:19 - 47 minutes - 43.4 MBI usually hate discussing business, but when there is something newsworthy that affects everybody in the world, whether they're buying or selling, or they own a piece of property, like the topic of inflation then we gotta talk about it. This is the opportunity that you have to brag about real estate. This is when you bring it from the soapbox, because right now, no one's talking about inflation. I don't see one real estate agent out there talking about inflation right now. Why would we be ta...
Case STUDY: What Happens After 6 Months of Consistent Content Creation?
March 18, 2022 17:37 - 38 minutes - 35.3 MBToday is something a little bit different. We're not just not just me, it's not just one other person, we actually have three of us. And what I wanted to do was get into some real life examples of people actually creating content. We have two agents, different parts of the country doing video, and they both been doing it for about over six months. And we want to see exactly what happened, what their experiences were and all that. Christine Johnson got into Real Estate to be able to give bac...
Flipping Land? Yes It's Doable, With Brent Bowers.
March 10, 2022 23:16 - 34 minutes - 31.5 MBWhy are you helping everyone else make money and then not doing it yourself? An area that people struggle in a lot is investing, and that is exactly what we're going to be talking about today. More specifically we'll be talking about making money in land sales. Today we have on an expert guest, Brent Bowers. He has a company called land sharks, and he's going to walk us through how the fuck we split land, how we sell land, what the fuck we do with land. Over the last seven years, Brent has...
What Kind of Videos, How to Script, & How to Distribute
March 04, 2022 22:07 - 43 minutes - 39.5 MBWelcome to the second training on video marketing and building your brand with video. What we're going to be talking about in this particular training is going to be how to script, distribute, and multipurpose your video content. If you did not watch the prior video, we spoke all about your video strategy and how important it is to dial in to the right one for you and why we're doing it to begin with. Watch that before you watch this one. So as long as you have, then we're going to go and ge...
Video Marketing-Identify Your Audience & Content Strategy
February 25, 2022 20:13 - 32 minutes - 30 MBWelcome to the first of a two part training! In this session I'm going to be covering how to build your personal brand with video, and how to attract clients versus chase leads. A lot of the stuff I'm going to explain today is going to sort of spell all of this out. Call it the who, what, when, where and why of video. Video is not lead generation, its branding its attraction, and to do it more long term or to do it over time, there's a couple things that we're going to have to do ahead of ti...
What's Your Plan For Retirement?
February 17, 2022 19:59 - 26 minutes - 24 MBLet's pretend that you've been attracting business for five to 10 years, 15 years, 20 years, and you're going to get towards that retirement stage. How the fuck do you sell your practice? Or what do you do next, you just stop selling. Today we're joined by a couple out of actually Illinois, Peoria, Illinois. And this is what they do. They focus on the transition, post real estate career. First we have Jessica ball who has been an agent just under five years with REMAX truth unlimited. Just...
Conversion Through Authenticity with Tristan Ahumada
February 12, 2022 13:00 - 47 minutes - 43.9 MBYou know as well as I do that leads are worth NOTHING if you can’t convert! They cost money and you get nothing back. But Tristan Ahumada is an expert at connecting and conversion and in this episode, and he’s here to take me through the steps he uses to not just convert, but convert RELIABLY from Facebook and Google pay-per-click ads. Most of us have a split of business where up to 80% of our business comes from repeats and referrals, but for Tristan, it’s more like around 35%! His remaini...
What It Takes To build a Team With Suneet Agarwal
February 08, 2022 13:00 - 31 minutes - 28.5 MBAre you born to be a team leader? Do you have what it takes to build a team of agents and make it prosper? It takes more than just being a great agent to lead a team, and one man who knows that all too well is Suneet Agarwal, so I’ve invited him on the show to tell me his secrets! Suneet is a team leader with Home Smart Realty in Sacramento, California, and he’s a Club Wealth coach and Lab Coat Agent as well. Suneet and I start off by discussing what it means to run a team, and what helps r...
Create Media, NOT Advertising Or Prospecting
February 04, 2022 16:27 - 31 minutes - 28.6 MBGuess what we're talking about today, marketing and marketing and marketing. But we're gonna be talking about a specific kind of marketing and why you need to be creating it. Everything you do today is content. The posts you make when you're taking up the ugly carpeting in the basement is content. The picture of you and your clients at the closing is content, that big ass kitchen with beautiful views, that is content, anything you publish is content, and you have to be creating it going forw...
Disrupting Your Marketing Using Video with Jeff Pftizer
February 01, 2022 13:00 - 39 minutes - 36 MBGetting the best referral business is all about putting yourself out there and staying in front of people’s minds! Successful businesspeople are using video to transform how they communicate with their target audiences and market their brands. Jeff Pfitzer is a mortgage broker in the St. Louis area, and is using a combination of video marketing and great service that’s built his agent referrals up to 80-90% of his business. In this episode of The Real Estate Marketing Dude, I’ve brought Jeff...
Attracting Leads Online with Ryan Stewman AKA The Hardcore Closer
January 25, 2022 13:00 - 47 minutes - 43.4 MBIf you’re not focusing all your energy on attracting leads online, you’re missing out. Today’s real estate industry is so competitive that your most profitable business comes from referrals, rather than direct. One of the most reliable ways to secure referral business is to do the lead generation work for realtors – so they can concentrate on closing, and send the business back to you. I’ve brought in The Hardcore Closer himself, Ryan Stewman, to talk to me about strategies he uses for attr...
Working in Your Business vs Work ON It with Josh Fonger
January 19, 2022 23:29 - 30 minutes - 28 MBIf you haven't been following this show, we've been on this little kick lately. And what we've been chatting about mainly has been running your business as a business not being a salesperson, just chasing your next check. You have to realize that you're running an entrepreneurial business and you are the business you are the brand. And that means you're running a damn business. If not, you're just a salesperson. We're gonna talk about how entrepreneurs really run their business as they spend...
Converting Leads Through Text with Jesse Beaudoin
January 18, 2022 20:25 - 1 hour - 64.1 MBSo you’ve got a pile of leads from a variety of sources and levels of readiness to make a purchase. How do you convert them into customers? What channels do you use? How long do you wait to respond? We are answering all these questions and more on today’s episode with Jessie Beadoin, CEO and Founder of CallAction.co. CallAction.co is a lead engagement platform that lets you personalize your messages to prospective customers on a whole new level. Nowadays most leads are coming through online...
How To Optimize Your PPC Campaigns
January 12, 2022 21:56 - 35 minutes - 32.5 MBif you are an avid listener, you know we have been concentrating a lot on PPC. If you're in real estate, you know that the Facebook way isn't quite what it used to be and a lot of you guys are frustrated by it. As a result of that, what we're seeing is a lot of people heading over to Google and YouTube ads. So I think by now, if you're tuning into the show, you get the point on PPC. And we don't want to beat that up anymore. What we do want to do is how to optimize because if you're going to...
Debunking Google Ads
December 27, 2021 18:47 - 30 minutes - 28 MBThe new year is coming and in the business world you're probably hearing a lot about Google Ads. Facebook isn't really doing as much as it used to so more and more people are trying to crack the code for Google ads or finding someone who can do it for them. I'm going to take today's lesson, or podcast as a lesson myself, because there's a lot of work I personally need. So we get an email, like most people come on the show, say, Hey, I got this Google Ads expert. I'm like, perfect. We're gett...
Stop Chasing Leads & Start Chasing CONVERSATIONS
December 24, 2021 20:00 - 40 minutes - 36.8 MBEvery single year in December, it's one of my favorite times, because not only do I recharge, I try to take a little bit of a break. But I also start implementing what the hell we're doing for next year. So what I want to do is bring on a friend of mine, he's been on the show before, this guy's a fucking killer. He's ranked on the Inc 500 and what he does is all virtual. He doesn't need an office he could do this from his in his underwear from the comfort of his damn living room. And this gu...
Getting Personal With Video Email
December 16, 2021 04:37 - 29 minutes - 26.6 MBToday people don't want fake they want personable and using video is one of the ways to do it. What we're gonna talk about today is how to get personal with video one on one. We brought on one of the founders of BombBomb, Darin Dawson. BombBomb is a video email platform, probably the leading one in the industry if and it's a great product. What these guys did really good is they personalize the relationship process through email and put a face with a name and that's why they're succeeding. ...
Your Personal Brand Is Your Unique Selling Proposition with Tonya Eberhart
December 07, 2021 20:41 - 38 minutes - 35.7 MBIf you were to open up a taco stand, would you not be screaming the fucking name of that taco stand throughout the top of your lungs in every city you are to get people to buy your shit? But you don't do the same thing with your real estate business. Why not? It's because you haven't identified your brand. What we're gonna chat about today is all about your personal brand, why it matters, then how you identify it, and how you market it. Today we're bringing on a branding expert from bran...
PPC Vs. Facebook Ads, Vs,. SEO
December 02, 2021 20:35 - 48 minutes - 119 MB Videoif you've been following the show, or following our blog, or noticing some of the products we built, not too long ago, we launched a product called listing advocate. The reason why we launched this product was because everybody in the world wants a cash offer today and we just created a solution for you to compete back against big tech assholes like Zillow, and all the above. So what we want to do is bring on a guest today, who's an expert, and we're going to talk about the pros and cons o...
Appreciation Is Attraction with Cole Slate
November 27, 2021 04:09 - 33 minutes - 31 MBHappy Thanksgiving everyone! First of all, there's a lot of things that we're thankful here for, but one of the things we are thankful for and what we're going to be chatting about on this episode, is how to be thankful for all the frickin referrals that you're receiving and how to be thankful for all of the different business that we attract versus chase. I'm telling you in 2022 is the year the personal brand and the reason why that is is because let's face it, you guys are all selling the ...
Brand Vs.USP Which Do You Have?
November 19, 2021 19:42 - 21 minutes - 19.3 MBThe end of the year is coming, and I know with the holidays it is very easy to get burnt out, but I implore you to go ahead and invest that time into your self and look at what you could be doing differently and purposefully. On this weeks episode, I'm going to share with you what I believe the future is for businesses. I mean, there's a reason why we started this podcast five years ago, we saw the writing on the wall. We're saying attract, attract, attract before everyone even heard it i...
How To Build A Never Ending Pipeline With Sherri Johnson
November 12, 2021 21:27 - 36 minutes - 33.8 MBQuite often on the show, what you'll hear me say is stuff along the lines of "Hey, you are just a salesperson chasing another check if you are only counting the commission as the real value of closing a transaction instead of leveraging your transactions. When I was selling real estate, the goal of the listing was not to sell the damn house, the goal was to leverage the house for additional buyer leads brand building, and certainly to solidify the relationship with the person that we represe...
No One Cares What the F*ck You Look Like On Video
October 29, 2021 18:59 - 19 minutes - 17.9 MBWhat we're going to be teaching about today is about how to get over that hump. That big hump of getting on video, because I don't know what it is with a lot of people, but let's be honest, you're sitting there listening to this show right now and in the back of your mind, you're telling yourself, Hey, I know I need to get on video. Instead of getting to work you delay the process. The reason why I know that is because it's the fourth quarter and I can predict when the calls are going to com...
Advertising vs Marketing
October 22, 2021 04:00 - 21 minutes - 52.8 MB VideoI can't tell you how many times in the past couple weeks that I've been having this exact conversation with people who've been calling in. They're asking us to do their video services, or they're doing something with our isting advocate, and they're talking about developing a unique selling proposition around their brand. It always comes down to the same conversation: advertising is not marketing and marketing is not advertising. So what I want to do on this podcast is really explain the d...
$600,000 in closed GCU from YouTube Organically
October 07, 2021 19:47 - 28 minutes - 26.3 MBThese days there are so many social media platforms it is hard to keep up and easy to fall behind your competition. There's one platform you should not be overlooking and that is YouTube. You can spend all your money on ads and still not see a return and today's episode is going to change that. We're going to be talking to a 28 year old named Cody Steck who in just two years is on track to close near $600,000 and close GCI 100% from YouTube. More impressively, he did this 100% organically an...
How This Investor Finds 15-20 Motivated Sellers A Month
September 24, 2021 20:55 - 29 minutes - 67.5 MB VideoIf you've been following our episodes we've focused very heavily on seller lead generation working with ibuyers not against working with real invest real estate investors, embracing them, not necessarily trying to fight them as the real estate industry has done in the past. Because there's a lot of interruption, people are trying to take your commission's out, they're trying to cut lenders out of the deal. There's a lot of big tech money that is pouring billions of dollars into seller lead g...
2 Ways To Attract Clients Through Brand
September 10, 2021 12:00 - 51 years - 28.8 MBStanding out in the market is the most important thing facing the real estate industry. What's the easiest way to go about doing that? The answer is simple: Your brand. A lot of people think it's your license, or your broker, or your lender, but it all comes down to your brand. Your brand is your persona and it defines what your presence is whether that be online or in person. If people resonate with your brand then they are more likely to converse with you and ultimately hire you and use yo...
Marketing Motivated Sellers On Facebook And Google
August 28, 2021 12:00 - 26 minutes - 24.3 MBThe old ways of real estate are just not working anymore. For sale by owners, expireds, and knocking on doors are all valid ways to gain client's, but it isn't the most efficient way. Online marketing and marketing motivated seller leads specifically for Facebook and Google are, and that's what we'll be talking about on today's episode. We're diving into the seller lead generation process, but this time, through the mindset of an investor. Real estate agents should be doing the same thing in...
Finding Motivated Sellers on PPC & Facebook
August 22, 2021 01:22 - 52 minutes - 47.9 MBWith a saturated social media market it can be difficult to reach your target market, let alone convert that audience into motivated sellers. The solution? There is no one size fits all answer whether you're layering that with cold calling, or the door knocking. Although, running Google ads, either PPC, Facebook and IG to target motivated sellers is a great skill to have under your belt. Luckily, Esteban Andrade made it simple with his business Hesel Media. As founder and CEO of Hesel Media h...
How To Socially Farm For Referrals ON and Offline
August 14, 2021 12:00 - 38 minutes - 34.9 MBIf you are constantly selling your business then your friends are going to stop asking you out to dinner or to hang out on weekends. So, how then do you stay top of mind and build your brand while still keeping your friends? The answer is through consistent content creation, relationship marketing, and referral marketing. Sarah Cripe and Sophia Meyers are the creators of Connect Social Pop, a service that takes the brain damage out of your real estate marketing. This includes daily social me...
Optimize Your Time, Improve Your Bottom Line with Cory Rosier
August 07, 2021 17:00 - 36 minutes - 67.2 MBTime management is one of the largest setbacks when it comes to growing your real estate business. Knowing your limits and how to structure your days can make or break your success in both the short and long-term. Further, managing your time will begin to become a strength once you’ve honed in on your schedule and start to optimize your days. So, what have you done to protect yourself from falling victim to your schedule? What are some ways you can begin to take full advantage of your time? ...
The One Thing Big Tech Can't Compete Against with Brad McDaniel
July 31, 2021 19:14 - 41 minutes - 76.2 MBBig tech companies are continuing to compete with real estate agents by offering new services that supposedly improve the buying and selling process. However, what many don’t realize is that there is one large differentiator that big tech companies can’t compete with. People want to work with people, and by being a personable agent that has your clients in your best interest, you can win the business of your database, community, and the people they know too. However, this means you should li...
Leveraging Relationships with Developers and Finding Deals with Sunil Saxena
July 18, 2021 01:07 - 21 minutes - 38.9 MBLeveraging relationships is an important part of being a real estate agent, and some of the best people you should get to know are your local developers. You will often come across deals that you may not be able to close, but by understanding the process of evaluating and negotiating deals, you can bring them to investors in your area to earn a commission and grow a relationship. This week, we’ll continue our discussion on having multiple ways to find listings and source deals. Having multip...