Real Estate Marketing Dude
234 episodes - English - Latest episode: almost 2 years ago - ★★★★★ - 82 ratingsThe Real Estate Marketing Dude is a podcast for real estate agents that focuses strictly on real estate lead generation strategies that fall within 3 categories of real estate marketing. We will discuss various topics of real estate marketing including Referral Marketing, Transactional Marketing, and Cold Marketing.
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Episodes
Starting a Facebook SOI Group That Attracts Referrals with Will Penney
July 09, 2021 12:36 - 37 minutes - 69.5 MBMost real estate agents spend their time chasing business, buying leads, and completely forget about the opportunities that are available right in front of them. That is, your sphere of influence. This is those 300-800+ people that know you and if they knew you were an agent, would use your services to buy or sell. You should be using an omni-present approach to stay in touch with this audience and make sure that when they think about real estate, they think about you. One of the best platfo...
The Investor Friendly Agent with Jennifer Beadles
July 04, 2021 00:15 - 29 minutes - 54.6 MBHave you ever thought about becoming an investor, or even just becoming more investor friendly? Without a doubt, one of the best moves you can make for your business is to embrace the investor community. If you’ve listened in the past few weeks, you’ll be familiar with the hybrid agent model and will understand the importance of being friends with a few investors in your market. So you’re probably wondering, what ways can you meet investors? How can we utilize investors to win more listings?...
Get Appointments by Dialing For Dollars with Tom Coccitti
June 26, 2021 16:50 - 28 minutes - 52 MBWe often talk about attraction based marketing on this podcast, but that’s not the only way to acquire more business in real estate. One of the best ways to prospect for sellers, now more than ever, is getting on the phone and making phone calls to people that are already likely to sell their home. In 2021 people are looking for convenience and by bringing the offer to them increases the chance that they will be open to selling their homes. But you’re probably still wondering, who do I call?...
Capitalizing with the Fix and List Offer with Steve Budzik
June 19, 2021 20:49 - 34 minutes - 62.9 MBThe last two weeks we have uncovered how crucial it is to differentiate your offer in order to stay competitive. However it is clear that these offers are mostly untouched by current real estate agents. One of the best options being the fix and list offer. This week we’ve brought on a guest who has built his business off the fix and list program to show you the steps it takes to implement this option into your offering. Steve Budzik is a medic turned real estate agent in the Chicago area th...
Marketing and Converting Motivated Sellers with Dustin DeFrates
June 12, 2021 14:53 - 32 minutes - 58.6 MBLast week we discussed why you should have multiple options and how stacking your offer can help convert motivated sellers. Now we are going to uncover where you can find these motivated sellers and how you should be speaking with them when trying to help solve their problems. It’s not about zip code farming or running mailers to just one random neighborhood near you. You must be strategic in who you are talking to and why you are talking to them in the first place. Every seller has a differ...
Attract Listings With Multiple Options & Embrace Interruption with Dustin DeFrates
June 06, 2021 00:15 - 41 minutes - 75.8 MBJust about everybody and their mother today is looking to get in the middle of the real estate transaction. Big tech, cash buyers, rebate brokerages, and others are all competing for your business, ma
Getting To 'Yes' Faster with Michael Bernoff
May 29, 2021 23:15 - 47 minutes - 86.4 MBWith the 2021 market continuing to be unpredictable, you may be used to seeing different client concerns and interactions that are likely a bit different than you’re used to. Sellers now are worried about finding somewhere new to stay, and buyers are plentiful but that’s making competition fierce. However, there are ways to continue to stay ahead and work with top quality clients that want to do business with you. It’s all about the solutions you can solve for your clients and how to create ...
Video is Branding and Attraction Not Lead Generation with Krista Mashore
May 22, 2021 09:00 - 30 minutes - 56.1 MBTo effectively use social media and video marketing to grow your brand you must use a different strategy than usual lead generation techniques. Dial in your strategy today as we break down the best steps you can use to take your brand to the next level. We’ll talk about all things social media and video content creation and what you can do to stay relevant and continue building your business. Coach, author, trainer, speaker and broker Krista Mashore developed a highly successful real estat...
LinkedIn: The Low-Hanging Fruit of Social Media with Donna Serdula
May 16, 2021 22:31 - 37 minutes - 68.9 MBWhile maintaining a social media presence is something we often preach about on this show, one platform that is rarely brought up is LinkedIn. Some view it as a place to simply post your job updates, but the truth is, it should be treated just like any other social platform you use today. Now before you dive in, know that there is a different strategy you should rely on for every platform, and LinkedIn is no different. Whether it’s your profile headline, about message, feature section, job a...
How To Utilize Data From Your Showings with Scott Fisher
May 08, 2021 16:35 - 31 minutes - 57.3 MBThe power is in the data. Whether you look at leads, past clients, or market indicators, you can surely find trends, notice patterns, and ultimately, improve the service you provide. But what about showing data? Yes, showing data. Tracking and reporting on consumer behavior when they are simply looking at homes to purchase. You may have not considered this to be as important towards your business, but with technology becoming more practical and reliable, it may be a good time to lean in to t...
Being Intentional vs Goal Setting with Andrew Wallas
May 01, 2021 15:03 - 29 minutes - 53.5 MBNothing in reality exists without intention. Everything we wear, use, and rely on daily all started because some group of people had overwhelming intention to get that specific product or service available to you. We must realize the importance of intention and understand that nothing great will be achieved without overwhelming intention. Then there’s alignment, the process of synchronizing yourself and your actions with your intentions. Another crucially important part of fulfilling your in...
People Over Profits with Carlos Reyes
April 24, 2021 09:00 - 41 minutes - 75.1 MBMany people overthink or simply don’t know what it takes to be successful in real estate. However at the end of the day, it is a people-first business. It’s extremely important to nurture relationships and take care of both your partners, your team, and most importantly, your clients. Inconsiderate, shady tactics and short sighted thinking will surely set you up for a short stint in real estate, and one that is neither enjoyable nor profitable. So, why is it that so many real estate professi...
Disrupt or Die - Surviving the Digital Real Estate Shift with Geoff Zimpfer
April 17, 2021 15:39 - 30 minutes - 55 MBIf you haven’t taken your business digital at this point, especially after the craziness of 2020, then it’s safe to say you are hurting your business more than helping it. However, digital marketing is a broad statement, and to do it right you’ll have to hone in on specific strategies and techniques that actually move the needle to where you want your business to be. You might be asking yourself, “Do I need to use social media? Do I need to be on Google? Should I actually be shooting videos ...
The Hybrid Agent Model and Becoming Investor Friendly with Trevor Mauch
April 10, 2021 14:43 - 52 minutes - 95.7 MBThere’s a new kid on the block as of late, have you heard of them? Well if not, you need to, and it’s the hybrid agent. The individual who has the ability to be both an agent and an investor at the sa
What Converts Someone Into a Client with Chadi Bazzi
April 03, 2021 09:00 - 41 minutes - 75.4 MBSo you’re finally getting the phone to ring and people want to work with you… Now what? Well, that’s only half the battle, and now you have to convert them to not only trust you, but also allow you to
The Untapped Power of Your Sphere with Kyle Draper
March 28, 2021 09:00 - 42 minutes - 76.9 MBBelieve it or not, your SOI is one of the biggest, and most untapped, group of people to get more business from. Continuously reminding them what you do not only markets for their direct business, but also the referrals, which happen to make up over 80% of closed real estate transactions. But this doesn’t mean you have to spam their inboxes, texts, and phones like other cold lead generation strategies, it simply means staying in front of them all the time, and one of my favorite ways to do t...
People See Through The BS, You Have To Be YOU with Ronnie Sylvia
March 20, 2021 09:00 - 36 minutes - 67 MBIf you look at the last 5 to 10 people you worked with, odds are they are just like you, or pretty similar, and there’s a reason for that. You will always attract the people that you can relate with and repel the people who you most likely won’t. This is why authenticity is so important when it comes to growing your business in real estate. It’s a people’s business after all! Content creation is no different, so why is it that so many people struggle with being authentic when it comes to soc...
How To Make Time Management Your Biggest Strength
March 13, 2021 18:07 - 24 minutes - 44.6 MBIt’s almost spring time here in the real estate world, and you all know what that means for our calendars… But the market is still hot, and there’s no end in sight for the time being. Likely, there will be busy days, long nights, and lots of coffee needed due to the state of the market, so how can you possibly manage your time this year and still take advantage of the opportunities around us? I’m going solo for this week to talk about the importance of time management when building an attra...
People Hire You For How You Do It - First Impression Is Everything with Mark Choey
March 06, 2021 16:36 - 28 minutes - 51.7 MBOne of the biggest things I’ve learned being in real estate is that people never hire you just because you’re in real estate and have a license, they hire you because of how you do it and the impressi
The Riches Are In The Niches - Reverse Mortgage Profits with Jeremy Knock
February 27, 2021 18:35 - 29 minutes - 54.6 MBWe’ve all heard it before, the riches are in the niches, but Jeremy Knock went all in on this idea by building his business around a tool that a lot of people have never even heard of before, the reverse mortgage. If you’ve never heard of it you’ll want to listen in on this episode, because it might just be a tool you can learn from. Jeremy Knock is the founder of Golden Age Financial Solutions, a San Diego based mortgage broker who specializes in only one mortgage, the reverse mortgage. Wh...
Zillow Buys ShowingTime, What You Can Do About It
February 20, 2021 18:15 - 24 minutes - 44.7 MBI’m sure you’ve heard the news, Zillow is now becoming your direct competitor so it’s up to you to stand out, and you do that through a strong brand and attracting attention. By focusing on the custom
Be Uncensored With Your Marketing with Greg McDaniel
February 13, 2021 09:00 - 41 minutes - 75.4 MBReal estate marketing is going through a shift in how people are earning business. It’s no longer who looks the best, pays the most for advertising, or calls the most phone numbers, it’s now all about
How This Agent Grew to 40,000 TikTok Followers in 6 Months with Alex Dunbar
February 06, 2021 12:21 - 31 minutes - 57 MBTikTok, you hear about it over and over, but should you be utilizing it in your marketing strategy going forward? Truth is, there’s no avoiding it, and from what we’ve seen, it’s here to stay so I’m going to help you take full advantage of the platform to use it as a reliable lead generation technique for your real estate business in 2021 and beyond. Alex Dunbar is a top residential real estate agent with Dunbar Real Estate Group in the Langley, British Columbia area, who also happens to ha...
Don't Rely on 3rd Party Lead Generation Sources with Bob Friel
January 30, 2021 10:00 - 34 minutes - 62.7 MBAuthenticity and staying in touch with your database will always be the easiest way to grow your business in real estate, period. Now yes, cold lead generation can work, but the only way to assure your business is referable, likeable, and trustworthy is by always being authentic. By consistently looking to serve your potential clients, you’ll quickly see people coming back again and again. But, what's the best way to implement a content strategy into your business? And how can you even get s...
Using Instagram Content Creation to Attract Clients with Michelle Berman
January 23, 2021 15:06 - 5 MBYou might be asking yourself, should I be using Instagram for my real estate marketing? The answer is always yes, but knowing how to do it the right way is when you’ll start to see a return on the tim
YouTube Views vs. Personal Branding
January 16, 2021 11:00 - 25 minutes - 46.1 MBDo YouTube views even matter? Does subscriber count matter? What if my video only gets 20 views? Good questions, but it’s not so cut and dry. Today, we dive deep and debunk the YouTube myths that are stopping you from winning your market with video. If you want to know what really matters when it comes to leveraging YouTube for your business, you’re gonna want to listen in on this one. YouTube is at a stage in its growth that anyone can dominate their market and gain business on the platfor...
You Need to be Your Own Media Agency
January 09, 2021 10:00 - 28 minutes - 52.7 MBGoing into 2021, there’s no hiding that your brand is the most important part of your business. Your broker won’t get you more clients, your license alone most definitely won’t, but your brand will. So now’s the time to dial in and start taking it seriously because having great content about what you do, everywhere your ideal customer spends their time, is the gift that keeps on giving. I’m ridin’ solo for the first episode of this year to show you the importance of having a brand, and why ...
2021 Business Models Need This One Thing with Melissa Terzis
January 02, 2021 16:44 - 33 minutes - 61.8 MBIt's no question that 2020 was the craziest year we've seen in a while, and there's no telling what's going to happen in 2021, but one thing I do know is that online marketing isn't changing just yet. Personal brands are still the most impactful way to connect to an audience, and having consistent communication will surely keep you top of mind. Melissa Terzis embodies this. She's a real estate veteran based in DC, but where she really stands out is in her content. Melissa has been creating ...
Content Creation is No Longer Optional with Jess Lenouvel
December 26, 2020 16:00 - 28 minutes - 52 MBIt's no secret that people want to work with people that they know, like, and trust. And when someone finds a good product or service, they'll tell anyone and everyone they can about it. It's no diffe
What Is the Right Video Strategy for You?
December 19, 2020 18:00 - 1 ByteSo, you re ready to get on video in 2021. But you don t know where to start. How do you come up with a video strategy that fits your brand? On this episode of the Real Estate Marketing Dude, I m going solo to explain how to dial in your video marketing strategy and why there is no universal approach that [...]
Relationship Building & Marketing for Referrals with Garrett Maroon
December 11, 2020 18:17 - 1 ByteOnly 9% of people find their real estate agent online. That leaves 91% who do business through a referral or someone they already know. So, let s say you want to sell 20 homes next year. You would either need 22 referrals from your database or a whopping 500 Zillow leads! Garrett Maroon started his real [...]
Marketing & Converting Motivated Sellers with Gary Boomershine
December 04, 2020 17:37 - 1 ByteContrary to popular belief, every seller is NOT looking for the highest and best price on their property. So, why do agents let real estate investors generate all of the motivated seller leads? What if we worked WITH investors to offer seller leads more than one option? And how does marketing to a motivated seller [...]
The Unfair Advantage to Multifamily Investing You Already Have with Rod Khleif
November 26, 2020 16:27 - 37 minutes - 35.1 MBReal estate agents and mortgage brokers are perfectly positioned to capitalize on building cash-flowing assets. We re exposed to good multifamily deals on a regular basis. And yet, most of us don t take advantage of the opportunity to invest in those deals ourselves. Rod Khleif is a multifamily real estate investor, business consultant, and high-performance coach. [...]
Retargeting on Facebook Made Simple with Grant Wise
November 18, 2020 16:35 - 1 ByteOnly 2% of people are willing to buy a product or service the first time they interact with it. The other 98% want to build a relationship before they spend the money. So, what s the easiest way for real estate agents to retarget leads on Facebook, earning their trust and eventually their business? Grant Wise [...]
If You Ain t Creating Content, You Ain t Got a Business with Lyndsay Phillips
November 12, 2020 21:17 - 29 minutes - 27.8 MBGiven the choice between a service provider whose website or Facebook page is nothing more than an online business card versus one with engaging content, who would you choose? Lyndsay Phillips is the CEO and Captain of Smooth Sailing Business Growth and Real Estate Investors Marketing. An expert in content marketing, she helps entrepreneurs build [...]
Brand Is Everything with Shelton Wilder
November 06, 2020 16:16 - 1 ByteA lot of real estate professionals struggle to think of themselves as a brand. But it may not be as hard as you think. After all, there s only one of you! And if you share what makes you unique with the rest of the world on a regular basis (and occasionally remind them you re in [...]
Investors Are Leverage, Not Competitors with Joe Bell
October 31, 2020 03:09 - 26 minutes - 24.8 MBIn case you hadn t noticed, the real estate industry is changing. And if you want to compete with companies like Zillow and Opendoor, it s time to stop seeing investors as the competition. In fact, working with investors (or becoming an investor yourself) is a great way to expand your offering and attract more business. Joe Bell is the real estate [...]
SEO Isn t Dead with Kris Reid
October 23, 2020 16:10 - 1 ByteSo you heard about search engine optimization at a conference or on a marketing podcast. And now, you want to push a button and attract clients to your real estate website with the magic of SEO. But the only way to get to the top of a Google search is through consistent (and strategic!) content [...]
Facebook Lead Generation Isn t Dead, It Has Just Changed with Shayne Hillier & Matt Cramer
October 16, 2020 19:55 - 34 minutes - 32.3 MBYes, Facebook ads have gotten more frustrating for real estate agents since the advent of Special Ads Categories. But that doesn t mean that lead generation on Facebook is dead. It just means that you have to work a little harder to find your audience and get them to convert. Shayne Hillier and Matt Cramer are [...]
Consistent Communication to the Same Audience Is How You Build a Brand
October 09, 2020 16:55 - 23 minutes - 21.8 MBWhat would happen if you stopped talking to your significant other? Obviously, your relationship would not last very long. And it s no different with your database. It doesn t take long for clients to forget you exist if you don t stay in touch. So, what s the secret to building a brand that people remember? On this [...]
Your Brand Is How You Compete Against Zillow
October 01, 2020 23:16 - 18 minutes - 17.1 MBWith Zillow s recent announcement that it s becoming a brokerage, a lot of agents are worried about how they re going to compete with the trillion-dollar gorilla. But here s the thing: Zillow will never be able to have a beer with its clients or become a local community leader. It just can t build a personal connection with [...]
Is Facebook Ads Dead? Yes, But There s a New Kid on the Block with Aaron Martinez
September 26, 2020 02:18 - 33 minutes - 30.4 MBA few short years ago, Facebook advertising worked really well for real estate agents. We could target people who were likely to move and collect quite a few quality leads. And then the rules changed, making it much more difficult to get our ads in front of the right audience. So, if Facebook ads are [...]
The 7 Core Videos & Website Pages That Convert Leads into Clients
September 18, 2020 18:31 - 1 ByteAre you using some kind of online lead generation to connect with people you don t know? If so, you need to create content that helps those prospects get to know you and trust you with their business. So, what web pages or videos do you need to convert leads into actual clients? On this episode of [...]
Don t Sell Houses, Sell Investments with Dr. Axel Meierhoefer
September 11, 2020 16:23 - 34 minutes - 32 MBImagine having one or two clients that generate as many as 30 transactions per year! Real estate agents who build relationships with investors sell more houses. A LOT more houses. And if those agents are smart, they become investors themselves. Dr. Axel Meierhoefer is the creator of Ideal Wealth Grower, an educational platform that helps [...]
The Inside Out Method to Getting What You Want with Stacy Bahrenfuss
September 05, 2020 14:47 - 1 Byte2020 has been a weird year. And for many of us, the uncertainty has triggered a lot of anxiety and a loss of confidence. So, how do we crush those limiting beliefs? What kind of internal work do we need to do to set ambitious goals and take action to get what we want? Stacy [...]
Being Outside the Box with Alexa
August 28, 2020 15:39 - 27 minutes - 25.8 MBEarly on, voice assistants like Alexa and Siri were novelties. Early adopters used them to play music or answer trivia questions. But the technology has evolved to be much more interactive and conversational, and today, you can ask Alexa to have a pizza delivered or place an order on Amazon. So, how might real [...]
There s No Shortage of Content to Create
August 22, 2020 14:43 - 19 minutes - 17.8 MBIf you re not on video, I can guarantee that somebody else in your market IS. So, what s holding you back? You don t know what to say or do? There is no shortage of content to create, and there is a video strategy for every real estate business. But what type of videos should YOU make? [...]
Your Personal Brand = Wealth with Caleb Guilliams
August 14, 2020 20:56 - 39 minutes - 36.3 MBAre you focused on just selling the next house? Or do you want to build wealth over time? Yes, you can make more in the short term by chasing leads. But building a personal brand (and creating content around it) is a long-term play that will attract clients and grow your business exponentially over time. [...]
Don t Be a Salesperson, Be a Chameleon with Jennifer Seeno Tucker
August 07, 2020 01:34 - 31 minutes - 29.6 MBI needed to stay present in order for my future to be profitable. Do you want to be a salesperson? Or do you want to run a sustainable real estate business? If you chose the second option, it s time to stop thinking about individual transactions and start building a relationship with the person in front [...]
How a New Agent Closed 30 Million in 18 Months with Spencer Hsu
July 31, 2020 22:30 - 39 minutes - 36.3 MBSelling $30M in real estate is impressive, especially for a brand-new agent. But what s more impressive is that Spencer Hsu is thriving through the pandemic, replacing his Open House lead generation machine with a new strategy for connecting with clients. How did he do it? Spencer is an eXp solo agent out of the San [...]