Real Estate Marketing Dude
234 episodes - English - Latest episode: almost 2 years ago - ★★★★★ - 82 ratingsThe Real Estate Marketing Dude is a podcast for real estate agents that focuses strictly on real estate lead generation strategies that fall within 3 categories of real estate marketing. We will discuss various topics of real estate marketing including Referral Marketing, Transactional Marketing, and Cold Marketing.
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Episodes
Content Marketing
July 24, 2020 23:19 - 48 minutes - 45.2 MBContent marketing has two functions: 1) It nurtures your existing database, and 2) It attracts new clients. But if you want to generate qualified leads online, your content can t be generic. It s got to stand out and reflect who YOU are. Randy Carroll serves as Strategic Partner and Channel Manager at Chime Technologies, a powerful [...]
Be Good at ONE Thing & Increase Profits with Kase Knochenhauer
July 17, 2020 17:11 - 33 minutes - 30.8 MBHave you heard of the 80/20 rule? The idea is that roughly 80% of results come from 20% of the action taken. To apply this idea to business, figure out what one or two activities you do that are most profitable and do more of that. Instead of trying to do everything, be really good at [...]
Being Authentic, Consistent, & You with Jeff Pfitzer
July 06, 2020 20:55 - 32 minutes - 30.5 MBHow do you market your mortgage business on social media without talking much about the mortgage business? By showing up consistently and sharing your life with people. By being authentic. By being YOU. Jeff Pfitzer is a Regional Manager for USA Mortgage and an influential leader in the mortgage space. He has 20 years of [...]
The Branding Triangle with Edwin Dearborn
June 27, 2020 16:34 - 30 minutes - 28.1 MBA lot of us believe that once we have a cool logo and a website, the exercise of branding our real estate business is done. But if you don t have enough clients, you re not finished. So, what else is involved in building a brand? Edwin Dearborn is the Content and Media Strategist behind 10X Media [...]
Define Your Niche Short-Term Rentals with Avery Carl
June 20, 2020 16:20 - 23 minutes - 21.9 MBA jack-of-all-trades is the master of none. And the same goes for real estate agents. If you try to appeal to everyone, you won t attract anyone. But how do you find your niche? And then how do you go about marketing that thing that makes you different? Avery Carl has carved out a niche in [...]
Doing It Your Way with Listing Impossible s Yawar Charlie
June 13, 2020 15:43 - 28 minutes - 26.1 MBAre you marketing your real estate business with boring market updates and generic Spring Ahead emails? Then you re doing it wrong. So, what IS the right way to brand yourself as an agent? TELL THEM ABOUT YOU. Yawar Charlie is a member of the elite Aaron Kirman Group, a luxury division of Compass in Beverly [...]
Build Your Authority & Attract by Being an Author with Charles Curry
May 30, 2020 16:12 - 28 minutes - 26.2 MBIf the public sees real estate agents as a commodity, how can you show prospects that you know what you re doing? What s the best way to build your authority and get clients to come to you? Charles Curry is part of the team behind Authorify, a platform that creates and licenses books to real estate [...]
How to Weigh a Positive ROI In Your Marketing with Dan Rochon
May 23, 2020 03:02 - 28 minutes - 26.2 MBWe all know that the most important part of running a business is turning a profit. But, next year s profit is already being impacted by the investments you re making today. So how do you determine what to invest in key parts of your business like marketing? Understanding and tracking your return on investment (ROI) is [...]
Sometimes You Just Need To Take Action with Mike Simmons
May 16, 2020 01:17 - 28 minutes - 26 MBAre you playing offense or defense? There s never been a better time to take control of your business and adapt it to succeed in a post-coronavirus real estate market. There are so many ways to convince yourself that now isn t the best time to try something new, but you ll never succeed unless you get off [...]
Video, Leverage, & Attention – with Colin Schindler
May 09, 2020 16:26 - 30 minutes - 28.2 MBHere s the truth: coronavirus will put many agents out of business. Who s going to make it through? The agents who spent the last 45 days working on their business rather than in it. Stop kicking the can down the road and start creating content that will connect with your audience and generate leads. Colin Schindler [...]
Can t Build a Brand WITHOUT Being Consistent
May 01, 2020 22:28 - 22 minutes - 20.8 MBWhat does it mean to consistently communicate with your audience? Every real estate agent does it differently. How you communicate is not important. What matters is that you re making those connections that will earn you referrals and keep you top-of-mind. Today, I m giving you a one-on-one coaching lesson to discuss the importance of consistency in [...]
The Key to Creating Your Script
April 24, 2020 23:45 - 27 minutes - 25.6 MBThe biggest question I get is: How do you write the perfect video script? You don t. The perfect script doesn t exist. Stop wasting your time trying to shoot the perfect video, and start using authenticity to connect with people. Today, I m coming at you solo to offer my best advice for video scripting. I walk [...]
Working & Leveraging Investor Referrals for Listing Client Generation with Chris Craddock
April 15, 2020 18:21 - 26 minutes - 24.8 MBThank you, thank you, thank you for listening. We received another top rating by Feedspot- You can check out the article here Top 20 Real Estate Marketing Podcasts For whatever reason, most real estate agents shy away from partnering with investors. But here s the thing: Rehabbers and wholesalers are already spending tens of thousands of dollars [...]
The Importance of Targeted Data in Listing Prospecting with Dustin DeFrates
April 11, 2020 15:41 - 24 MBIn the aftermath of the Coronavirus, a lot of homeowners will be looking to sell. And if you want those listings, you need to know how to get your message to the right audience. Your best bet is to leverage targeted data to identify your client avatar and market to the people most likely to [...]
Attracting Clients on Facebook Ads with Content with Tristen Sutton
April 04, 2020 16:43 - 23 minutes - 22.1 MBDoes Facebook s new Special Ad Category have you frustrated as f*ck? The good news is, you can still use ads to attract your target market. But you ve got to get their attention with the right kind of content. Tristen Sutton is the Facebook Ads Expert and Marketing Strategist behind Tristen Sutton Consulting, a firm that [...]
What to Do When You Have Downtime
March 26, 2020 01:38 - 20 minutes - 19.4 MBNo one anticipated a global pandemic putting business as usual on pause for several weeks, but here we are. So, how can we make the best use of this unexpected downtime? What can we do NOW that will plant the seeds for future business once the health crisis has passed? Today, I m coming at you solo [...]
Loving on your Database with Client Events with Lana Rodriguez
March 13, 2020 19:59 - 37 minutes - 34.7 MBWell over 70 percent of your business comes from people you already know. It s not about if someone is going to move, it s about when. Nurturing your database by building early contacts is the biggest thing you can do to boost your business. Lana Rodriquez is a front-runner in the Colorado Springs real estate market. [...]
Story Brand and Website Design – with Adam Wills
March 07, 2020 16:26 - 45 minutes - 42.2 MBIf you want your website to be more than just a digital business card, you HAVE to be telling a story. A story brand is your best shot at making real connections with real people. And it doesn’t take a marketing genius to develop a brand. Adam Wills is the story brand certified guide and [...]
Building Your Personal Brand on Instagram with Dean Aguilar
February 29, 2020 16:31 - 32 minutes - 30.5 MBInstagram is the best social media platform for engaging with an audience. But you need to post the RIGHT kind of content in your feed, in your stories and on IGTV to increase your visibility, get found in search results and build a personal brand. And the RIGHT content doesn t necessarily have anything to do [...]
Reverse Engineering Your Content Creation with Hyperlocal Keyword Research with Fernando Angulo
February 21, 2020 21:29 - 37 minutes - 34.8 MBYes, content creation is key to becoming the digital mayor of your town. But don t just make videos or write blog posts on the topics YOU think are cool. To show up in search results, you need to reverse engineer your content creation around the hyperlocal keywords your audience is looking for online. Fernando Angulo [...]
Stop Chasing Leads & Start Attracting Referrals Through Generosity with Michael Maher
February 13, 2020 21:02 - 55 minutes - 51.5 MBIf you spend your days chasing leads because that s what some guru told you to do, it won t be long before you re burned out and looking for another business. The truth is, you can stop prospecting today and start attracting clients through referrals. Michael Maher is the master trainer and real estate consultant behind ReferCo, [...]
Don t Script, Ask Questions and You ll Convert with Beverly Ruffner
February 07, 2020 03:31 - 35 minutes - 32.9 MBConsumers can smell our outdated sales scripts from a mile away. So, why are so many real estate agents still using them? What if we stopped scripting and started asking questions? What if we quit trying to make a sale and simply engaged our leads in a genuine conversation? Beverly Ruffner is the CEO of [...]
Keyword Research: What to Create Video Content on with SEM RUSH
February 02, 2020 18:29 - 23 minutes - 21.7 MBIf you ve started creating content for your real estate business, you know that it should be repurposed on all your social channels as well as your website. But once that content drives traffic to your URL, what are you doing with it? Do you have a way to engage with those site visitors and capture […] The post Keyword Research: What to Create Video Content on with SEM RUSH appeared first on Real Estate Marketing Dude.
Keyword Research: What to Create Video Content on with Outgrow
February 02, 2020 18:29 - 23 minutes - 21.7 MBIf you ve started creating content for your real estate business, you know that it should be repurposed on all your social channels as well as your website. But once that content drives traffic to your URL, what are you doing with it? Do you have a way to engage with those site visitors and capture [...]
How to Overcome Your Fear of Getting on Video with Pat Precourt
January 25, 2020 00:38 - 38 minutes - 35.6 MBWhy is it that people who know WHAT to do and HOW to do it STILL can t seem to accomplish their goals? For most of us, it comes down to a fear of failure. And that s why so many of you have yet to make your first video. Patrick Precourt is the Director of Inspiration [...]
Organic YouTube Optimization with Jesse Dau & Jackson Wilkey
January 18, 2020 19:31 - 42 minutes - 39.2 MBHow many active buyer leads do you have right now? Would you like to have 43? You CAN attract that kind of business by creating the right kind of video content for YouTube. And we re not talking paid ads. We re talking lead gen from organic search. Jesse Dau and Jackson Wilkey are the real estate [...]
Attraction-Based Relationship Marketing with Danny Batsalkin
January 11, 2020 16:31 - 28 minutes - 26.4 MBAre you running your real estate business? Or being run by it? Attraction-based relationship marketing allows agents to attract clients instead of chasing them. To build relationships instead of buying leads. To play golf instead of calling expireds. Danny Batsalkin is the premiere real estate coach behind DSCVR Real Estate Network, a platform that helps [...]
Content Content Content, Video Video Video with Krista Mashore
December 11, 2019 19:41 - 31 minutes - 29.3 MBIf you re not creating consistent content to market your real estate business, you are leaving money on the table. And what s the best way to build connection with potential clients and position yourself as an authority? Video, video, video. Krista Mashore has been in the top 1% of realtors nationwide for the last 18 years, [...]
YouTube Ads for Real Estate, the New Alternative to Facebook with Lloyd Dodgen
December 07, 2019 03:32 - 31 MBFacebook is a social platform, but YouTube ads for real estate is better. People go there to see what s going on and catch up with friends and family. YouTube, on the other hand, is a search engine. It s intent-based, and people go there to be entertained or educated. So, what does this mean for us? [...]
How to Use Facebook Groups to Market Your Database with Jen Burns
December 01, 2019 00:50 - 30 minutes - 28.3 MBDo you use your personal Facebook page to market your sphere of influence? Did you know that only 1 in 5 of your contacts will see any given post? But don t give up on the platform just yet. You can reach the majority of your database on a regular basis by creating a dedicated Facebook [...]
Authenticity, Media & Branding Into Client Attraction with Sean Cahan
November 27, 2019 23:10 - 31 minutes - 28.8 MBIf you re willing to design a real estate brand that s way, way outside the box, you re going to repel some folks. When I started the Dude brand, I was accused of being unprofessional. And The Mortgage Geek got the same kind of hate early on. But if you re willing to stick with it, stay true [...]
Creating Video Content for the Luxury Market: Is It Different? with Brian Loebker
November 22, 2019 20:47 - 38 minutes - 35.3 MBSo, you want to break into the luxury real estate market, but you don t come from money. How do you build a sphere of high-net-worth individuals (HNWI)? How do you market yourself as a high-end agent? And what kind of video content can you create to target that niche? Brian Loebker is an accomplished real [...]
How to Break into a Market WITHOUT a Sphere of Influence with Paige Schulte
November 16, 2019 17:19 - 30 minutes - 28 MBWe do business with the people we know, like and trust. But what if you don t KNOW anyone? What if you re brand spanking new to an area, and you don t have a sphere of influence to market to? How do you break into a new market and build a database stat? Paige Schulte is a real [...]
Attracting Clients Through Passion & Serving with Benjamin Ross
November 09, 2019 15:11 - 30 minutes - 28.2 MBAre you focused inward? Chasing money? Obsessed with the size of your next commission check? Benjamin Ross argues that opportunities come disguised as other people s problems, and if you grow your impact, business will come to you. In fact, the best way to attract clients is to follow your passion and make service a fundamental [...]
How to Socialize Your Way to Success with Jimmy Rex
October 29, 2019 20:56 - 31 minutes - 29.7 MBWhat if you could travel four months of the year with your friends as part of your business plan? What if throwing an awesome party every few weeks WAS your marketing strategy? What if you could socialize your way to a successful real estate business? Known as The Social Realtor, Jimmy Rex leads the top [...]
Don t Script Your Leads, Date Them with Dale Archdekin
October 26, 2019 15:04 - 43 minutes - 39.8 MBYou walk into a bar and see an attractive person. What do you say? Do you try to close immediately and propose a serious, intimate relationship right away? Of course not! So, why do real estate agents skip the rapport-building part of prospecting and jump straight to the sale? What if we stopped reciting scripts [...]
Generating Business Through Customer Service & Branding with Sean Zalmanoff
October 19, 2019 15:36 - 32.7 MBHow much are you spending on portal leads? What if you invested that same kind of money in nurturing relationships with your past clients? What if you spent less time and energy on new customer acquisition and focused instead on providing exceptional customer service for your current clients? What if a gooey butter cake or [...]
How to Get Listings From Your Sphere Of Influence with Christopher Stafford
October 08, 2019 19:55 - 25 minutes - 35.4 MBAt the time of sale, 74% of people say they would use the same realtor again in the future. And yet, only 13% actually DO use the same agent the second time around. Why the discrepancy? It s because real estate agents don t bother to stay in touch with their sphere of influence! So, what strategies [...]
Stand Out Personal Branding with Peter Lorimer
October 05, 2019 14:49 - 36 minutes - 50.5 MBThe image is a close-up of a guy in tighty-whities and a girl laughing. The text reads, Don t get caught with your pants down in the new real estate market! As you might imagine, this unique marketing campaign made then new agent Peter Lorimer stand out like a sore thumb, repelling people who thought it [...]
Why Embracing Investors Makes You a Better Agent with Andrew Greer
September 23, 2019 18:13 - 27 minutes - 25.3 MBNervous about competing with iBuyers? What if you could be like the iBuyer and offer clients the option to sell right now? The fact is, you CAN bring that kind of value to prospects when you have connections with local investors. And there is simply no better script for conversion than I ll buy your house. [...]
Relationship Marketing Is Your Highest ROI with Jim Remley
September 03, 2019 23:53 - 32 minutes - 30.6 MBLog onto Lab Coat Agents or Real Closers and you ll see long discussions about Facebook ads and Zillow leads. My question is, why do we spend so much time trying to figure out how to BUY leads when we could be ATTRACTING them? The vast majority of real estate business comes from referrals and past [...]
SEO Is Not Dead, Especially for Hyperlocal Search with Geoff Atkinson
September 03, 2019 23:48 - 33 minutes - 31.1 MBThink you ve got to pay to make it to the top of Google search results? The truth is, paid listings only account for 15% of traffic, while 85% comes from organic search results. And in a hyperlocal industry like real estate, you can leverage search engine optimization (SEO) to rank near the top and attract [...]
Attracting Clients Through Branding & Flamingos with Tara Carter
August 24, 2019 14:41 - 49 minutes - 45.3 MBFlamingo pool floats. Flamingo birthday cards. Flamingo party games and party favors. Tara Carter has designed her real estate brand around the bright pink birds, and it has paid off. When people in the South Florida market see flamingos, they think of Tara and then they tag her on social media to let her know! So, [...]
Relationship Building With Digital Marketing with Hassan Riggs
August 17, 2019 15:09 - 46 minutes - 43.1 MBWe understand the process of building relationships in real life, introducing ourselves first and then gradually strengthening the connection over time. But when it comes to digital marketing, we re pushy and impatient, expecting to convert with our first ads and abandoning relationships once the sale is made. What would it look like if we treated [...]
Why Video Makes You Unforgettable & Generates Lots Of Referrals
August 03, 2019 14:48 - 24 minutes - 23.1 MBEver had a friend or family member cheat on you with another real estate agent? If the people closest to you forget what you do for a living, you re obviously not marketing to your sphere on a consistent basis. And in a referral-based business, it s crucial that people remember you and what you do. But [...]
What Types of Videos Should Realtors Create with Rett Harmon
July 23, 2019 20:10 - 37 minutes - 34.3 MBWe all know that video marketing is the future. We also know that boring shit doesn t get engagement. So, what types of videos WILL engage your sphere? Should you do listing videos? Community videos? Case studies? Just solds? Which ones help build your personal brand? And which ones generate leads? Rett Harmon is the co-broker [...]
Marketing Through Customer Service with Lars Hedenborg
July 20, 2019 15:50 - 38 minutes - 35.5 MBThe way to do business is to serve your clients at a high level. Let them talk about you. Let them tell your story, and just create content around the wins you re getting for your clients. Are you investing thousands of dollars in portal leads? How s that working out for you? If your business is [...]
Chasing Expireds Redefined with Borino
July 13, 2019 17:12 - 36 minutes - 34.1 MBMost agents are afraid of expireds. But if you believe in your ability to help and approach prospects with positive energy, people are receptive. With the right systems in place, chasing expireds is not that hard and not that scary. Borino is a real estate coach with 20-plus years of experience in marketing and training. Known [...]
Mindset & Why It s Everything with Brittiny Howard
July 06, 2019 15:42 - 28 minutes - 26.7 MBWhat kind of mindset do you need to do 52 sides in your first full year as an agent? To come back after a flood takes out 75% of your market? To lose 95 pounds? Any one of these accomplishments would be impressive on its own, but Brittiny Howard has achieved all three because she [...]
The Art of Storytelling with Gigi Barnett
June 29, 2019 17:10 - 29.9 MBIf you want to resonate with prospects on video, storytelling is key. But how do you identify stories that fit your brand? How do you shape those stories to fit a particular audience? Can you learn to be your own publicist and pitch a story to local news outlets? Gigi Barnett is the founder of [...]