Real Estate Marketing Dude
234 episodes - English - Latest episode: almost 2 years ago - ★★★★★ - 82 ratingsThe Real Estate Marketing Dude is a podcast for real estate agents that focuses strictly on real estate lead generation strategies that fall within 3 categories of real estate marketing. We will discuss various topics of real estate marketing including Referral Marketing, Transactional Marketing, and Cold Marketing.
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Episodes
How to Rank Your Videos on YouTube with Karin Carr
June 22, 2019 18:36 - 35 minutes - 33.2 MBWe typically talk about using video as a tool to generate attention and develop brand recognition. As a strategy for building relationships and staying in front of your sphere. But Karin Carr argues that if you re smart about optimizing content, video can also be an effective lead generation tool. In fact, she gets more than [...]
Overcoming False Objections to Video with Chris Hayes
June 08, 2019 16:49 - 35 minutes - 32.8 MBI m too fat! I ll be boring! I m nervous! I don t look good! I won t know what to say! What s your excuse for not doing video? Whatever your objection, the fact is you are missing a BIG opportunity to nurture your database and attract more real estate business. Chris Hayes is the Training and Production Dude [...]
Thinking Outside the Box with Video with Noelle Nielsen
May 25, 2019 17:24 - 39 minutes - 36.5 MBYou re scrolling through social media when you see a talking head video of yet another realtor in front of a white board doing a mind-numbing market update. Do you click to watch? What about a video of a shirtless realtor who s outside in freezing weather (temperatures of 18°!), tossing water in the air to see [...]
Are You Spending Time on Non-Money-Making Activities and Losing Money? with Daniel Ramsey
May 11, 2019 15:24 - 33 minutes - 30.7 MBMost agents are hesitant to hire a virtual assistant because we don t want to spend the money. But how much time are you wasting on paperwork, prospecting and other non-money-making activities? If you could get that time back and use it to do the things that ONLY YOU can do, how many more sides might [...]
How to Convert Online Leads WITHOUT Automation with Josh Cunningham
May 04, 2019 15:12 - 30 minutes - 28 MBThere s just something about having a conversation with a real person. The human connection establishes trust in a way that a recorded message or automated text simply cannot. So, if you re feeling pressure to use technology to communicate with online leads but you d rather kick it old school, know that there IS a reliable way to [...]
Change, Disruptors, and What You Can DO About It with Dan Plowman
April 27, 2019 15:06 - 35 minutes - 33 MBIf you want to compete with disruptors and survive the changes in real estate, you have to STOP seeing yourself as a salesperson and START serving your clients as a consultant. But this requires a seismic shift in mindset: Rather than focusing on the close, focus on building relationships. And remember that deals are a [...]
Nurturing Leads Through Artificial Intelligence & Where the Future of Lead Gen is Headed with Mike Bjorkman, Mike Bernier, Howard Tager, Jeufeng Ge & Gary Ashton
April 20, 2019 14:42 - 51 minutes - 47.2 MBThe more things change, the more they remain the same. Yes, technology is changing the way we do business in real estate. And a lot of us abandoned the practice of nurturing our database in favor of portal leads that offered instant gratification. But as platforms like Realtor.com and Zillow demand more and more of [...]
Creating Content is No Longer Optional, It s the Future with Trevor Mauch
April 13, 2019 23:20 - 54 minutes - 50 MBSo, you ve heard that online content is important, but you don t have the time or talent to write blog posts or produce videos. And even if you did, it would impossible to compete with national brands when it comes to Google search results, right? Actually, there are simple content marketing strategies you can use to [...]
How to Compete Against Zillow and Realtor.com by Building a Strong Hyperlocal Brand with Video with Johnny Moscillo
March 30, 2019 00:26 - 44 minutes - 41.4 MBToo many real estate agents are at the mercy of Zillow and Realtor.com, counting on leads from outside sources to run their business. Johnny Moscillo, on the other hand, spends $0 on lead gen. Instead, he attracts business by creating consistent, entertaining video content and building a strong, hyperlocal brand. Johnny is a 17-year veteran [...]
Facebook Ads for Dummies with Juan Gabriel Molina
March 23, 2019 15:55 - 27 minutes - 25.1 MBFacebook presents an incredible opportunity for real estate agents. Whether you re looking to build brand recognition in the community or simply produce straight lead gen, the social platform allows agents to do at a low or no cost! So, what are the basics you need to know to in order to leverage Facebook to market [...]
Shortcut Your Success & Find Explosive Growth with Sam Khorramian
March 13, 2019 20:35 - 33 minutes - 30.7 MBThere are no shortcuts to success. Or are there? It s true that a thriving real estate business is not going to fall into your lap with no effort on your part. But there are things you can do to fast-track your success and achieve explosive growth, namely putting yourself in the right room with the [...]
Diversifying Your Knowledge with Multifamily Syndication with Anna Myers of MultifamilyU
March 10, 2019 23:38 - 29 minutes - 27.3 MBWe ve all heard the cautionary tale about putting all our eggs in one basket. And it s in our best interest to learn all we can about (and take advantage of!) the diverse opportunities in real estate, including the benefits of multifamily syndication. Knowledge is leverage and the ability to engage in conversation about commercial real [...]
Becoming a Local Celebrity with Eric Eby
February 23, 2019 16:37 - 35 minutes - 33.1 MBAre you a phone warrior? Do you spend your days chasing new real estate business? Even if you are a master at conversion, there are only so many hours in the day to contact online leads. What if you could attract new clients rather than having to track them down? What if you became a [...]
Being Boring Sucks: Being Authentic, Fun but Professional with Your Marketing
February 13, 2019 02:48 - 34 minutes - 32.1 MBWithout a doubt, social media has changed the way we communicate. Platforms like Facebook, Instagram and YouTube have made it more acceptable to share ourselves with the world, to be more authentic. And smart real estate professionals use social media as a tool to build personal brands online. But if you re posting yet another interest [...]
A Real Estate Brokerage Redefined with Jason Lewis
February 09, 2019 16:50 - 31 minutes - 29.3 MBIf you think about it, a residential real estate brokerage could be an add-on service to just about any other business. Be it a property management company, an investment firm or even a taco stand, the relationships you build with clients in any capacity have the potential to fuel a residential division. Jason Lewis began [...]
Building Your Brand with Client Events with Dan Baltzer
February 02, 2019 02:25 - 31 minutes - 29.6 MBYou know it s crucial to stay top-of-mind with your database. But you may be wondering how to make the 33 annual touches Gary Keller recommends without annoying the people in your sphere of influence. Is there a way to drive real estate business AND give back to the community? To stay in front of your [...]
Leveraging Risk with Josh Rhodes
January 26, 2019 16:33 - 39 minutes - 36.5 MBYou ve got to spend money to make money. But most real estate agents think like consumers and see money spent on Facebook ads, for example, as a sacrifice. That s money they can t spend on a flat screen TV or tickets to the game. Top producers, on the other hand, know that they have to inject [...]
Why Content Creation is Crucial for Facebook in 2019 with Travis Thom
January 10, 2019 00:17 - 43 minutes - 40.6 MBWould you like to get more bang for your buck on Facebook ads? What if you could reduce your cost per lead (CPL) from $12 to $3? There is a simple way to make the most of your online ad spend in 2019, and it begins and ends with consistent, quality content creation. Travis Thom [...]
Team Expansion & Scalability with Jeff Cohn
January 05, 2019 16:46 - 30 minutes - 27.9 MBAre you over the day-to-day grind of being an agent? Jeff Cohn argues that you should quit real estate today and focus on building a business. Curious how he grew a top team and scaled a successful real estate venture? Jeff is the owner of Omaha s Elite Real Estate Group and founder of the Elite [...]
Failing Forward with Veronica Figueroa
January 02, 2019 21:49 - 33 minutes - 30.6 MBIn her 17-year real estate career, Veronica Figueroa has had her fair share of failures. Failures that would have made a lot of other agents walk away. But Veronica simply refuses to quit, and her forward-thinking approach has helped her adjust to market shifts and fail forward to become both a dominant force in the [...]
How To Leverage Hard Money Loans Into More Business with Dave Simmons
December 18, 2018 23:25 - 28 minutes - 26.2 MBYou want to grow your real estate business in 2019, but you also know that a market correction is likely. Building relationships with investors will allow you to thrive despite rising interest rates. And the agents who are smart enough to work with rehabbers can get paid on the acquisition AND leverage a coming soon [...]
What s the Future Look Like for Realtors? with Pat Hiban
December 05, 2018 18:27 - 38 minutes - 36 MBThe real estate industry is changing at a breakneck pace. iBuyers are vying for market share, brokerages are spending big bucks on online lead gen, and several players in the space are exploring alternative commission models. So, what can you do to adapt to these changes and ensure that your business as an agent continues [...]
Playing the Facebook Retargeting Game with Ylopo with Howard Tager
December 01, 2018 18:08 - 40 minutes - 37.5 MBIn a perfect world, every lead you generate would be ready to buy today. But the truth is, most consumers start looking at homes online six to nine months before they re ready to pull the trigger. So, how do you stay in front of those potential clients and nurture a relationship so that they come to [...]
Northern Virginia s #1 Realtor + How She Got There in 10 Years with Keri Shull
November 21, 2018 22:07 - 42 minutes - 39.1 MBHow do you go from being a brand new baby agent in 2008 to dominating your market in 2018? How do you generate explosive growth and build a team of 48 to support 500 transactions in a single year? How do you create an environment where agents thrive, positioning your real estate business to WIN? [...]
Building Your Brand with Video with Jason Hsaio
November 14, 2018 18:26 - 37 minutes - 34.6 MBIf people like you, they ll listen to you. But if they trust you, they ll do business with you. -Zig Ziglar In a world of information overload, it can be very difficult to stand out. Yet, if you are willing to incorporate video as part of your marketing strategy, you have an opportunity to humanize your brand [...]
How to Market Your Database Without Being Annoying with Luke Acree
November 02, 2018 18:17 - 36 minutes - 33.8 MBThe average person is bombarded by FIVE THOUSAND marketing messages every day, yet we recall very few. So, how can you provide RELEVANT content that your audience will remember? How do you build a relationship and stay top-of-mind so that when people need your expertise, they think of you? How do you market your database without [...]
What the F$%! is Your Brand? with Mike Cuevas
October 25, 2018 19:44 - 43 minutes - 39.8 MBLet s say you have 100 people in your database that list of close friends and family you would invite to your wedding. Statistics tell us that 10 to 15 of them are moving this year. And all 100 KNOW someone who is moving. But they can t refer you unless they remember that you are an agent [...]
Building Your SOI with Your Online Leads with Mike Bernier
October 20, 2018 18:41 - 35 minutes - 33.2 MBAre you walking away from online leads because they aren t ready to buy right now? If so, you are missing an opportunity. What if you treated those prospects the same as your friends and family, your professional network and your past clients? What if you applied relational marketing to your online leads and used branding [...]
What NOT to Do with Your Referral Marketing Efforts with Stacey Brown Randall
October 12, 2018 16:14 - 42 minutes - 39.6 MBYou know that referral marketing is a powerful way to grow your real estate business. In fact, 80% of people prefer to make purchasing decisions based on the recommendation of someone they trust. But if you are cold calling the people in your network to ask for referrals, you are doing it wrong. A referral [...]
What NOT to Do with Your Farming Efforts with Sharran Srivatsaa
September 19, 2018 16:14 - 178 BytesWhen it comes to geographic farming, a lot of agents make the mistake of scaling first: They invest a lot of time and money reaching out to ALL of the homeowners in a particular neighborhood and then sit back and wait for results. But wouldn t it make a lot more sense to test an area […] The post What NOT to Do with Your Farming Efforts with Sharran Srivatsaa appeared first on Real Estate Marketing Dude.
Recent Facebook Targeting, Strategy, & Changes with Grant Wise
September 05, 2018 18:23 - 178 BytesWhile the foundational principles of marketing do not change, the tactics and tools we use to generate business do. And at the moment, Facebook ads provide an extremely effective way to identify and target potential clients. So, how can real estate agents leverage the social platform to sell properties and grow a thriving business? Grant […] The post Recent Facebook Targeting, Strategy, & Changes with Grant Wise appeared first on Real Estate Marketing Dude.
The Importance of Defining Your Brand Story with James Wong
August 24, 2018 02:35 - 178 BytesAs the real estate game gets more and more competitive, branding becomes more important than it s ever been. How do you differentiate yourself as an agent? How do you define the core attributes that set you apart? And how do you communicate your brand story consistently in order to attract business? James Wong has six […] The post The Importance of Defining Your Brand Story with James Wong appeared first on Real Estate Marketing Dude.
Why You Shouldn t Rely on 3rd Parties for Business with Guillermo Serafin
August 15, 2018 20:21 - 178 BytesIf what makes you different is something that you re writing a check for, then there s nothing different about you. Are you buying your audience from a third-party platform like Zillow or Facebook? If so, you are putting yourself in a difficult position for two reasons: 1) That audience can easily be taken away from you […] The post Why You Shouldn t Rely on 3rd Parties for Business with Guillermo Serafin appeared first on Real Estate Marketing Dude.
Your ROI is Everything with John Moscillo
August 08, 2018 15:23 - 178 BytesMost of us are attracted to real estate because we want to help people buy and sell their homes, not because we are interested in accounting or tracking ROI. But if you want to build a thriving business as an agent, a certain level of business management and financial literacy goes a long way in […] The post Your ROI is Everything with John Moscillo appeared first on Real Estate Marketing Dude.
Generating Realtor to Realtor Referrals with Lisa Fettner
July 26, 2018 17:30 - 178 BytesReferring a client to another realtor can be a hassle. You want to be certain that the agent will take good care of the client and remember to send the referral fee your way when the transaction is complete! But if you do it right, realtor to realtor referrals can be a core component of your […] The post Generating Realtor to Realtor Referrals with Lisa Fettner appeared first on Real Estate Marketing Dude.
Becoming the Digital Mayor of Your Market Using Video Without Ever Having to Talk About Real Estate with Kyle Whissel
July 11, 2018 17:32 - 178 BytesWouldn t it be nice to build trust with potential clients before you ve met in person? To have instant rapport with people at an open house or community event? To maintain a connection with your database without coming off as the cheesy realtor ? Kyle Whissel has found a way through video, becoming the Digital Mayor of […] The post Becoming the Digital Mayor of Your Market Using Video Without Ever Having to Talk About Real Estate with Kyle Whissel appeared first on Real Estate Marketing Dude.
From Solo Agent to Team Leader to Expansion in Different Markets with Misti Bruton
July 05, 2018 17:23 - 178 BytesIf you re an ambitious solo agent who s used to doing it all, it can be difficult to consider delegating some of those tasks to someone else. But if you really want to build and scale a thriving real estate business, learning to let go and lead a team is crucial. Misti Bruton is the Broker-REALTOR […] The post From Solo Agent to Team Leader to Expansion in Different Markets with Misti Bruton appeared first on Real Estate Marketing Dude.
Being a Real Estate CEO & Running Massive Expansion Teams with Chris Watters
June 20, 2018 15:32 - 40 minutes - 37.2 MBSuccess in real estate comes from seeing yourself not as an employee, but as a business owner. If you come at the profession with the mindset of a CEO and a willingness to give up some control, it is possible to scale up quickly and build a massive expansion team that generates seven-figure revenue on […] The post Being Your Own CEO & Running Massive Expansion Teams with Chris Watters appeared first on Real Estate Marketing Dude.
Blockchain & Real Estate Is it Here? with Matthew Sullivan of quantmRE
June 07, 2018 17:48 - 46 minutes - 64.3 MBWithout a doubt, you have heard the terms cryptocurrency and blockchain technology, but you may or may not be aware of how these innovations function or their potential to disrupt the real estate industry. What are the benefits of storing real estate data on the blockchain? How might the blockchain transform the way real estate […] The post Blockchain & Real Estate Is it Here? with Matthew Sullivan of quantmRE appeared first on Real Estate Marketing Dude.
Standing Out in a Competitive Market with Mike Bernier
May 30, 2018 19:45 - 36 minutes - 33.4 MBAs the real estate industry gets more and more competitive, agents and brokers must find ways to stand out especially in markets where inventory is tight and there are many more buyers than available listings. How do you get creative and hunt down listings that are not on the MLS? Are there unique ways to work […] The post Standing Out in a Competitive Market with Mike Bernier appeared first on Real Estate Marketing Dude.
Competing Against Flat Fee and Discount Brokerages with Justin Lindsey
May 16, 2018 20:19 - 31 minutes - 29.3 MBThat s the thing that so many agents can t do. They can t justify why they re worth 6%. An agent asking for 6% that s not worth it does more damage to our industry than an agent doing it for 4% and providing good 4% quality service. Supercuts they don t suck it s just a different model. Walk into any McDonald s […] The post Competing Against Flat Fee and Discount Brokerages with Justin Lindsey appeared first on Real Estate Marketing Dude.
Trials, Tribulations & Building Your Brand with Media with Tami Edwards
May 09, 2018 17:51 - 31 minutes - 29 MBResilient doesn t even begin to describe Tami Edwards. At 35, she was diagnosed with cancer and told to make arrangements. In that moment, Tami knew that she had one shot to make her life the very best she possibly could. She beat cancer, but life wasn t done challenging Tami just yet and her family s construction business […] The post Trials, Tribulations & Building Your Brand with Media with Tami Edwards appeared first on Real Estate Marketing Dude.
Being Brutally Authentic with Brittiny Howard
May 02, 2018 15:21 - 32 minutes - 29.8 MBBrittiny Howard is a Boss, plain and simple, closing on her first home within six weeks of getting her real estate license. The average agent does six sides per year, but in her first full year, Brittiny closed on an unbelievable 52 sides. What s her secret? For Brittiny, there is no such thing as a […] The post Being Brutally Authentic with Brittiny Howard appeared first on Real Estate Marketing Dude.
Stop Advertising and Start Storytelling with Cielo de la Paz
April 24, 2018 17:41 - 30 minutes - 28.5 MBPlatforms like Facebook and Instagram provide an incredible marketing opportunity for real estate agents, yet most of us treat social media forums like the modern-day classifieds, posting ads for our businesses rather than making an effort to connect with people on a personal level. If you really want to leverage social platforms as a conversion […] The post Stop Advertising and Start Storytelling with Cielo de la Paz appeared first on Real Estate Marketing Dude.
Don t Be a Realtor, Be a Referral Resource with Erin Bradley
April 18, 2018 16:28 - 34 minutes - 32.3 MBIf you ve been in this industry long enough, and you ve got a database, and you give value, and you truly care you can t fail. You can have ups and downs, but you re never going to wake up one day and be out of business. How do you keep your brand in front of people without talking […] The post Don t Be a Realtor, Be a Referral Resource with Erin Bradley appeared first on Real Estate Marketing Dude.
How to Run a Massive Team & Sell Over 700 Homes a Year with Jenny Wemert
April 11, 2018 22:47 - 36 minutes - 34.3 MBHow do you sell over 700 homes in a single year? Jenny Wemert s recipe for success involves building a talented team, maintaining relationships with past clients, and hyperlocal digital marketing. Jenny is the Team Leader at Wemert Group Realty, a boutique brokerage out of Orlando. Dedicated to the legacy of being Central Florida s premier real […] The post How to Run a Massive Team & Sell Over 700 Homes a Year with Jenny Wemert appeared first on Real Estate Marketing Dude.
Going ALL IN with Your Database with Sandra Löefgren
April 06, 2018 18:03 - 34 minutes - 32 MBReal estate is not a sales business. Rather, if you approach the work as a consultant and come from a place of contribution, clients will come to you by way of referrals and you may not need to do any prospecting at all. By simply going ALL IN with your database and creating systems to maintain […] The post Going ALL IN with Your Database with Sandra Löefgren appeared first on Real Estate Marketing Dude.
Customer Service and Database Nurturing with Jennypher Moore
March 29, 2018 23:41 - 33 minutes - 31 MBA shocking 80% of homebuyers forget their agent s name within six months. Yet 63% of business comes to real estate professionals through referrals and repeat clients. People can t send a referral your way if they don t remember your name! Jennypher Moore leverages social media to stay in contact with her past clients and nurture those […] The post Customer Service and Database Nurturing with Jennypher Moore appeared first on Real Estate Marketing Dude.
Becoming the Community Expert with Rett Harmon
March 22, 2018 23:44 - 36 minutes - 34.2 MBDon t be a realtor, be a resource. Rett Harmon has positioned himself as a community expert in Carrollton, Georgia. He promotes local organizations and events, leveraging a powerful personal brand and an investment in video marketing to stay top of mind and establish connections with local business owners. His approach is paying off big time […] The post Becoming the Community Expert with Rett Harmon appeared first on Real Estate Marketing Dude.
The Brokerage Paradigm Shift with Long Doan
March 15, 2018 23:24 - 32 minutes - 29.7 MBWhen I got into real estate 16 years ago, agents sought to join the big box brokerages with the largest market share in their area. But things have changed, and today a full 57% of agents are with independent brokerages. Why? Because consumers don t care what flag you re flying: Only 4% choose the brand over […] The post The Brokerage Paradigm Shift with Long Doan appeared first on Real Estate Marketing Dude.