The Importance of Defining Your Brand Story with James Wong

As the real estate game gets more and more competitive, branding becomes more important than it s ever been. How do you differentiate yourself as an agent? How do you define the core attributes that set you apart? And how do you communicate your brand story consistently in order to attract business? James Wong has six […]
The post The Importance of Defining Your Brand Story with James Wong appeared first on Real Estate Marketing Dude.

As the real estate game gets more and more competitive, branding becomes more important than it s ever been. How do you differentiate yourself as an agent? How do you define the core attributes that set you apart? And how do you communicate your brand story consistently in order to attract business?

James Wong has six years of experience in the realm of real estate marketing. Working with top producers in Los Angeles and Orange County, James has uncovered the strategies that led to their success. Now James serves as the Chief Energizing Officer of MAXA, a design agency and software platform that supports real estate professionals in developing a brand identity and creating custom marketing content.

Today, James joins me to discuss the value of creating a brand story that resonates with the community by defining your core functional, social and emotional attributes. He explains why top producers establish elevated expectations and offers his top strategies for attracting followers on social media. James addresses the value in defining your target audience and developing consistent messaging around a single attribute. Listen in for James insight around the power of imagery in establishing brand identity and learn the significance of defining a brand story for your real estate business!

James experience working with top producers in California
Creating a brand story that resonates with the community
The core functional, social and emotional attributes of a brand
Associating your brand with the way you want to be perceived
James take on why top producers create elevated expectations
The danger in trying to resonate with all people
How to give people a reason to follow you on social media
James advice around defining your target audience
How to develop consistent messaging around a single attribute
How color, font, pattern and imagery impact brand identity
How to design a logo with your target audience in mind
The integral role of media in running a real estate business

Connect with James Wong

Follow James on Instagram at instagram.com/james.maxa and learn about the services MAXA offers at maxadesigns.com.

The Agency RE

Movement Mortgage

Jerry & Rachel Hsieh

Real Estate Marketing Dude

Attracktor

Flip This Agent

The post The Importance of Defining Your Brand Story with James Wong appeared first on Real Estate Marketing Dude.