What NOT to Do with Your Farming Efforts with Sharran Srivatsaa

When it comes to geographic farming, a lot of agents make the mistake of scaling first: They invest a lot of time and money reaching out to ALL of the homeowners in a particular neighborhood and then sit back and wait for results. But wouldn t it make a lot more sense to test an area […]
The post What NOT to Do with Your Farming Efforts with Sharran Srivatsaa appeared first on Real Estate Marketing Dude.

When it comes to geographic farming, a lot of agents make the mistake of scaling first: They invest a lot of time and money reaching out to ALL of the homeowners in a particular neighborhood and then sit back and wait for results. But wouldn t it make a lot more sense to test an area first? To reach out to people online by way of digital marketing and see if the neighborhood is viable and then target the specific people who have shown an interest in selling their property?

Sharran Srivatsaa is the co-founder and CEO of Kingston Lane, a technology execution platform for real estate agents. The site offers home valuation landing pages, push-button digital farming, push-button email marketing, Coming Soon property websites, and push-button social media property ads, among many other services. Sharran learned the real estate business as President of Teles Properties, where he and his business partner grew the brokerage by 10X in five years, generating $3.5B in sales.

Today, Sharran joins me to share the fundamentals of digital farming, describing his Test Invest Scale model and explaining the mechanics of choosing a geographic farm. He discusses the value of framing your expertise of a local market by way of a detailed pitch and running new listing and digital farming ads simultaneously. Sharran offers advice around video, sharing the Hook Intro Story Offer structure and the visual impact of using the farm itself as your backdrop. Listen in for Sharran s insight on generating both attention and opt-ins through social media and leveraging a cloud-to-street approach to geographic farming!

How Sharran grew Teles Properties 10X in five years
How Kingston Lane serves agents as an execution platform
The fundamentals of digital, geographic farming
Why Sharran is a proponent of the Test Invest Scale model
Sharran s cloud-to-street approach to testing a geographic farm
The results of Sharran s two-year I have a buyer testing
The mechanics of choosing a farm based on the numbers
Framing your expertise of a local market with a detailed pitch
Running new listing and digital farming ads simultaneously
Sharran s advice around using your farm as a video backdrop
Sharran s Facebook Live video and post text presentation
How to structure a video in the Hook Intro Story Offer format
Developing a pipeline mindset versus a transactional mindset
How to connect with an audience through an artifact of value
Why Sharran focuses on garnering both attention and opt-ins
What information you should include in a market update
How to win on video by holding yourself accountable to a cadence

Connect with Sharran Srivatsaa

Learn more about Kingston Lane, join the Facebook group, and sign up for Sharran s Daily Action Plan email at kingstonlane.com.

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The post What NOT to Do with Your Farming Efforts with Sharran Srivatsaa appeared first on Real Estate Marketing Dude.