Becoming the Community Expert with Rett Harmon

Don t be a realtor, be a resource. Rett Harmon has positioned himself as a community expert in Carrollton, Georgia. He promotes local organizations and events, leveraging a powerful personal brand and an investment in video marketing to stay top of mind and establish connections with local business owners. His approach is paying off big time […]
The post Becoming the Community Expert with Rett Harmon appeared first on Real Estate Marketing Dude.

Don t be a realtor, be a resource.

Rett Harmon has positioned himself as a community expert in Carrollton, Georgia. He promotes local organizations and events, leveraging a powerful personal brand and an investment in video marketing to stay top of mind and establish connections with local business owners. His approach is paying off big time in terms of referral business, and his brokerage enjoys about 80% organic lead generation.

Rett is the Co-Broker Owner of CENTURY 21 Novus Realty in Carrollton. He has a degree in Business Administration from the University of West Georgia and 15 years of experience as a licensed agent in Georgia and Alabama. The Novus team closed 226 sides in 2017, and the property management arm of the brokerage manages an impressive 700 properties. Rett has served as President of his local board of REALTORS and Regional Director of the State Young Professionals Network. He is currently on the Research Committee and Commercial Research Advisory Board for the National Association of REALTORS.

Today, Rett sits down with me to discuss the value in becoming a community expert, how he leverages video to promote local events and businesses, and how this strategy keeps him top of mind and generates referral business. Rett explains his all-in approach to personal branding and how it helps him establish relationships locally and make connections at industry events. Listen in for Rett s insight around attracting leads with a combination of professionalism and fun.

How the property management arm of Rett s brokerage adds value for clients
Rett s intention to be known as a community expert first and agent second
How Rett leverages video consistently to promote community events, businesses
Rett s use of social media to expand his reach
How Rett s videos keep him top of mind and generate referral business
How Flat Rett garnered attention at a recent industry event
How Rett s approach results in 80% organic lead generation
How Rett s holiday suits reflect an all-in attitude toward personal branding
The value in making connections with other agents and brokers
The significance of establishing relationships with local business owners
How to balance professionalism with fun

Connect with Rett Harmon

Access Rett s brokerage website at www.c21novus.com or email him at [email protected]. Find him on Facebook at facebook.com/rett.harmon

or Twitter at twitter.com/rettharmon.

See Rett s videos on YouTube by visiting youtube.com/channel/UCcGFb_JKdIs-jleEYDdodyg

or Google+ at plus.google.com/+Century21Carrollton.

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The post Becoming the Community Expert with Rett Harmon appeared first on Real Estate Marketing Dude.