GRIN Gets Real
101 episodes - English - Latest episode: almost 2 years ago -Welcome to the GRIN gets real podcast, the show for people who want to maximize their marketing potential.
From influencer marketing to eCommerce strategy and everything in between, each episode will feature industry experts that share their insights and provide actionable tips to help you achieve your marketing goals.
Subscribe and stay tuned!
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Episodes
Episode 20: Influencer rates, NFTs, and recession in the Creator Economy
August 25, 2022 01:49 - 34 minutes - 31.8 MBFeaturing Kaya Yurieff, Reporter at The Information The Information in April 2021 to launch the creator economy newsletter and write features about the fast-growing sector. Previously, she covered technology and social media platforms at CNN. She started her journalism career writing breaking news at TheStreet. She is fluent in Polish and based in New York. Episode quote: “Now, we really think of like independent musicians, as creators, we think of podcasters we think of newsletter write...
Understanding DE&I in the Creator Economy
August 18, 2022 00:01 - 33 minutes - 30.7 MBThe importance of DE&I in today's economy is vital. Taylar Barrington-Booker, Founder, and Head of Talent and Partnerships at Agency Cliquish, explored the importance and value of DE&I for creators. During our fireside chat, we focused on the effects of DE&I in the Creator Economy, dove into what it means to creators and brands, how we can make gradual changes that are impactful, and why DE&I is a movement, not a moment. Some of the topics we discussed: > The impact of not addressing DE&I...
Natural Dog Company Q&A: How to scale your influencer program via testing
August 13, 2022 00:56 - 35 minutes - 32.1 MBDuring the latest Brands Talking Influencers fireside chat, How to scale your influencer program via testing, was sharing influencer marketing insights from Natural Dog Company. During the live portion, we discussed how they leverage their creator community for content to repurpose across multiple marketing channels, building brand awareness and acquiring new customers. We also touched on: Workflow best practices. How to test with purpose. Finding creators at any stage of an influencer ...
Customer Spotlight: Inbox
July 29, 2022 13:10 - 32 minutes - 30.1 MBThe Customer Spotlight series of the GRIN Gets Real podcast highlights GRIN brands successfully leveraging creators as part of their marketing strategy. Each brand shares its brand story and insight on how creators add value to that story. In each episode, we dive into who the brand is, its customer, the creator program, and the impact the creator economy has on its brand. This customer spotlight features Inkbox. Inkbox has been producing semi-permanent tattoos and accessories since 2015 ...
Customer Spotlight: Inkbox
July 29, 2022 13:10 - 32 minutes - 30.1 MBThe Customer Spotlight series of the GRIN Gets Real podcast highlights GRIN brands successfully leveraging creators as part of their marketing strategy. Each brand shares its brand story and insight on how creators add value to that story. In each episode, we dive into who the brand is, its customer, the creator program, and the impact the creator economy has on its brand. This customer spotlight features Inkbox. Inkbox has been producing semi-permanent tattoos and accessories since 2015 ...
Episode 19: Learning to use Amazon as part of your marketing strategy
July 29, 2022 12:02 - 38 minutes - 35.3 MBFeaturing Will Haire, Co-founder of Bellavix .Will has worked with eCommerce businesses for many years in leading the strategic planning, implementation, and tactical execution of marketing strategies for products across all Amazon business segments. With responsibilities for channel growth strategies and achieving revenue and margin goals, his portfolio includes companies like Instant Pot, Pyrex, Derma E, Think, and Outward Hound. Episode Quote: "You know, a lot of it comes down to how m...
Episode 18: Mastering live shopping for your ecommerce website
July 14, 2022 00:59 - 41 minutes - 37.9 MBFeaturing Frost Li, Founder of Social Chat She was the GM & Head of Growth at Wish, where, as the company’s first growth hire, she built the team from scratch and helped Wish expand to be the #1 shopping app in 40+ countries with 100M+ monthly active users. She’s served on Y Combinator’s Growth Counsel and as an advisor to Quince, Spring, Lyft, and Pinterest. Episode Quote: "When they have the influencer go live with them as a co-host on the site. All the influencer's followers actually g...
Curtsy Q&A: The power of creators as a strategy to increase app downloads
July 08, 2022 01:03 - 32 minutes - 30.1 MBCurtsy connects and empowers millions of women across the US to resell and shop apparel (and more) by helping them monetize their closets. Sam Atherley, Head of Influencer Marketing chatted with me during our fireside chat series Brands Talking Influencers. We dove into how they run a successful influencer program outside of the ecommerce space and how they leverage influencers for acquisition. They’ve seen a positive return on investment with their product gifting program, quality UGC, and ...
Customer Spotlight: Loop Earplugs
June 17, 2022 01:36 - 33 minutes - 30.7 MBThe Customer Spotlight series of the GRIN Gets Real podcast highlights GRIN brands successfully leveraging creators as part of their marketing strategy. Each brand shares its brand story and insight on how creators add value to that story. In each episode, we dive into who the brand is, its customer, the creator program, and the impact the creator economy has on its brand. This customer spotlight features Loop Earplugs. Loop Earplugs has redefined what an earplug should sound, look and fe...
[Partner] Episode 17: How to combat discount code hijacking
June 16, 2022 00:08 - 23 minutes - 21.6 MBIn this episode we chat with Alex Heckmann, VP of Partnerships at clean.io. clean.io offers a unique solution built to give ecommerce merchants total control of their website user experience AND their revenue. cleanCART prevents coupon extensions like Honey and CapitalOne Shopping from auto-injecting discount codes at checkout and puts a stop to untrustworthy affiliate fees and attribution reporting. If you run influencer or affiliate promotional codes, cleanCART is the best way to ensure y...
Whisker Q&A: How to implement the ultimate Influencer Marketing strategy
June 02, 2022 20:30 - 37 minutes - 33.9 MBFeaturing: During our most recent Brands Talking Influencers fireside chat, How to implement the ultimate Influencer Marketing strategy, Matthew Wyman shared influencer marketing insights from Whisker, the world leader in connected pet care and refined pet accessories. By taking a full-funnel marketing approach with their influencer marketing program, they've seen an increase in brand awareness and a YoY positive return on investment from creators. During the live portion, we talked about...
BTI Q&A: Whisker
June 02, 2022 20:30 - 37 minutes - 33.9 MBFeaturing: During our most recent Brands Talking Influencers fireside chat, How to implement the ultimate Influencer Marketing strategy, Matthew Wyman shared influencer marketing insights from Whisker, the world leader in connected pet care and refined pet accessories. By taking a full-funnel marketing approach with their influencer marketing program, they've seen an increase in brand awareness and a YoY positive return on investment from creators. During the live portion, we talked abou...
Episode 16: Using AI to create an exceptional customer experience
June 02, 2022 00:29 - 25 minutes - 23.2 MBFeaturing Ella Dillon, Chief Customer Officer of Conversica She possesses deep expertise in Customer Experience design for fast-growing pre-IPO SaaS companies rooted in loyalty-driven retention and expansion. Before joining Conversica, Ella ran Global Customer Support and Global Customer Success at Outreach.io, supporting their growth through $150M in revenue. Episode quote: “People are starting to think about an integrated revenue journey, not siloed. The old marketing was top of funnel...
Episode 15: Athlete’s as content creators
May 19, 2022 01:14 - 33 minutes - 30.5 MBVictoria Unger, Influencer Marketing Coordinator @ Jolyn A lifelong learner with a positive attitude and a growth mindset Victoria manages the Collegiate Athlete Ambassador Program while also coordinating Pro athletes and influencers for JOLYN. Episode quote: “Truly, athletes, I believe, are very influential because they have talent. They have dedication. They’re hard-working. They kind of offer that, ‘This is what I strive for. This is what I want to be.’ And some of them have the most i...
Tres Colori Q&A: UGC 101: Maximizing creator content for your paid ads
May 05, 2022 13:00 - 51 minutes - 47.2 MBFeaturing: Tyler Berglund, CMO Ashley Solomon, Head of Brand This is the Brands Talking Influencers Q&A. We’re taking our fireside chat to the GRIN Gets Real podcast. Now you can listen & learn beyond the webinar experience. Tres Colori is a DTC jewelry brand based in New York that creates personalized nameplates and jewelry. They use data from creator content to be strategic with their paid ads and their entire marketing strategy. Focused on looking at what they do across all social pla...
BTI Q&A with Tres Colori
May 05, 2022 13:00 - 51 minutes - 47.2 MBFeaturing: Tyler Berglund, CMO Ashley Solomon, Head of Brand This is the Brands Talking Influencers Q&A. We’re taking our fireside chat to the GRIN Gets Real podcast. Now you can listen & learn beyond the webinar experience. Tres Colori is a DTC jewelry brand based in New York that creates personalized nameplates and jewelry. They use data from creator content to be strategic with their paid ads and their entire marketing strategy. Focused on looking at what they do across all social pl...
Episode 14: The state of email marketing, is it dead or very much alive?
May 05, 2022 01:35 - 34 minutes - 31.2 MBFeaturing Chris Orzechowski, Founder of Orzy Media. Orzy Media is a boutique e-commerce email marketing automation agency. He's written two bestselling books on email marketing. He also has a popular print newsletter called Make It Rain Monthly which is read by over 300 subscribers in over 30 countries around the world. To work with Chris and his team, go to theemailcopywriter.com. Get your free copy of Make It Rain: The Secret to Generating Massive Paydays From Your Email List Episode q...
Episode 13: Where creator management meets marketing strategy
April 21, 2022 14:26 - 45 minutes - 41.7 MBFeaturing Julie Gordon, Chief Inspiration Officer at Insprining Kitchens and VP, Marketing and Business Development at MTG and Associates She has spent most of her professional career working with global companies and their clients on marketing, business development and strategic initiatives. She has a reputation for “making things happen” by offering creative solutions to complex situations. Episode quote: "From my perspective, the qualitative aspect is talking about really understandi...
Episode 12: Leveraging PR with Influencer Marketing
April 08, 2022 00:37 - 36 minutes - 33.5 MBFeaturing Bonnie Taylor, Vice President of Strategy & Communications at Talent Resources Bonnie is a marketing and communications veteran with comprehensive experience in food & beverage, hospitality and retail sectors. She started her career running marketing and PR for high profile nightclubs on the Las Vegas Strip, then moved to the agency side working with clients like Buca Di Beppo, Las Vegas Hilton, Thunder from Down Under and Topshop. Currently she is currently the Vice President of...
Los Angeles Apparel Q&A: Scaling a product gifting program with creators
April 01, 2022 23:53 - 49 minutes - 45.6 MBWelcome to Brands Talking Influencers Q&A. We’re taking our fireside chat to the GRIN Gets Real podcast. Now you can listen & learn beyond the webinar experience. Los Angeles Apparel is on a mission to bring back apparel made in the U.S.A. by highly trained employees earning fair wages and supporting domestic farmers. They leverage creators as part of their marketing strategy to help share their brand story and drive awareness. They’ve had continued success with micro and macro-influencers ...
Scaling a product gifting program with creators
April 01, 2022 23:53 - 49 minutes - 45.6 MBWelcome to Brands Talking Influencers Q&A. We’re taking our fireside chat to the GRIN Gets Real podcast. Now you can listen & learn beyond the webinar experience. Los Angeles Apparel is on a mission to bring back apparel made in the U.S.A. by highly trained employees earning fair wages and supporting domestic farmers. They leverage creators as part of their marketing strategy to help share their brand story and drive awareness. They’ve had continued success with micro and macro-influencers ...
Episode 11: Create stories worth sharing for any brand
March 23, 2022 11:00 - 30 minutes - 35.5 MBFeaturing Melanie Deziel She is a keynote speaker, author, award-winning branded content creator, and lifelong storyteller. Author of the best-selling marketing and business communications book, “The Content Fuel Framework: How to Generate Unlimited Story Ideas”, and the founder of StoryFuel. Melanie spends her days giving keynotes and leading workshops that teach marketers, creators, and companies of all sizes how to create better content. Prior to founding StoryFuel, Melanie was the firs...
Episode 10: Creating a full-funnel approach to influencer marketing
March 10, 2022 02:45 - 37.1 MBFeaturing Christie Childers is an Influencer Marketing Agent & Brand Partnerships A consultant based in New York City (and sometimes beyond) under her company entity, Best Day Ever. Christie's goal in the brand space, whether working as a creative strategist, podcast producer, or managing content for her roster's deals, is to build out-of-the-box strategies that uphold ethics & integrity to leave the world a better place than she found it. She is a graduate of Florida State University, a gl...
Episode 10: Creating a full-funnel approach to influencer marketing
March 10, 2022 02:45 - 32 minutes - 37.1 MBFeaturing Christie Childers is an Influencer Marketing Agent & Brand Partnerships A consultant based in New York City (and sometimes beyond) under her company entity, Best Day Ever. Christie's goal in the brand space, whether working as a creative strategist, podcast producer, or managing content for her roster's deals, is to build out-of-the-box strategies that uphold ethics & integrity to leave the world a better place than she found it. She is a graduate of Florida State University, a gl...
Get positive ROI working with creators
March 04, 2022 16:21 - 46 minutes - 42.1 MBWelcome to Brands Talking Influencers Q&A. We’re taking our fireside chat to the GRIN Gets Real podcast. Now you can listen & learn beyond the webinar experience. If you missed our fireside chat, review the podcast episode page for the rewatch link so that you can catch up. If you were there, you listened to the CEO's perspective on creators and influencer marketing in general. Tara Williams, the CEO, and founder of Dreamland Baby, along with her influencer marketing team of one, have creat...
Dreamland Baby Q&A: Get positive ROI working with creators
March 04, 2022 16:21 - 46 minutes - 42.1 MBWelcome to Brands Talking Influencers Q&A. We’re taking our fireside chat to the GRIN Gets Real podcast. Now you can listen & learn beyond the webinar experience. If you missed our fireside chat, review the podcast episode page for the rewatch link so that you can catch up. If you were there, you listened to the CEO's perspective on creators and influencer marketing in general. Tara Williams, the CEO, and founder of Dreamland Baby, along with her influencer marketing team of one, have creat...
Episode 9: Creating authentic partnerships to connect with your customers
February 24, 2022 06:37 - 27 minutes - 37.7 MBFeaturing Sunir Shah, CEO of Appbind AppBind lets digital agencies manage subscriptions to software and ads for the clients without getting stuck in the middle of the billing. Shah formerly ran partnerships at FreshBooks, marketing at Olark live chat, and founded the Cloud Software Association, the 4,000+ SaaS partnership network. Episode quote: “There's a lot of things in the ecosystem around a customer, where they have to go to other companies or people. And those companies and people a...
Episode 9: Creating authentic partnership s to connect with your customers
February 24, 2022 06:37 - 27 minutes - 37.7 MBFeaturing Sunir Shah, CEO of Appbind AppBind lets digital agencies manage subscriptions to software and ads for the clients without getting stuck in the middle of the billing. Shah formerly ran partnerships at FreshBooks, marketing at Olark live chat, and founded the Cloud Software Association, the 4,000+ SaaS partnership network. Episode quote: “There's a lot of things in the ecosystem around a customer, where they have to go to other companies or people. And those companies and people a...
Episode 8: How to leverage data to create authentic relationships
February 10, 2022 13:59 - 27 minutes - 25 MBFeaturing AJ Davis, Founder of Experiment Zone A conversion rate optimization (CRO) specialist and founder of Experiment Zone, which helps online businesses grow their revenue by improving the user experience of their website using scientific methods. She’s led optimization strategy for Fortune 500 companies during her tenure at Clearhead. She was also the lead UX researcher on the Google Optimize product. Episode quote: ““It's not just about, did it win or not, but what can we take away...
Gainful Q&A: Going from 0 to 300+ influencer marketing program in < 1 year
February 08, 2022 01:54 - 1 hour - 57.1 MBWelcome to Brands Talking Influencers Q&A. We’re taking our fireside chat to the GRIN Gets Real podcast. Now you can listen & learn beyond the webinar experience. If you missed our fireside chat, review the podcast episode page for the rewatch link so that you can catch up. If you were there, you listened to how Taylor took their influencer program, which was more focused on affiliate first, and turned it around to month-over-month success by reframing the focus to content. She shared the d...
Going from 0 to 300+ influencer marketing program in < 1 year
February 08, 2022 01:54 - 1 hour - 57.1 MBWelcome to Brands Talking Influencers Q&A. We’re taking our fireside chat to the GRIN Gets Real podcast. Now you can listen & learn beyond the webinar experience. If you missed our fireside chat, review the podcast episode page for the rewatch link so that you can catch up. If you were there, you listened to how Taylor took their influencer program, which was more focused on affiliate first, and turned it around to month-over-month success by reframing the focus to content. She shared the ...
Episode 7: Leveraging micro-influencers to scale your business
January 28, 2022 02:00 - 36 minutes - 33.5 MBFeaturing David Monreau, the Managing Partner at InBeat Agency He is the co-founder and CEO of inBeat Agency, a micro-influencer agency that helps brands scale their marketing efforts. They have helped leading DTC brands such as Nordstrom, Wildfang, and Soylent to harness the power of micro-influencers. Episode quote: “Let's say, you approach it with a $50,000 budget, you go towards micro-influencers. You can give a lot of shots, right, you can try with a lot of micro-influencers under th...
Episode 6: Diversity in Influencer Marketing
January 13, 2022 01:20 - 42 minutes - 39.2 MBFeaturing Johanna Voss, who is trusted by social media influencers who want clarity on how to build their brands, grow their businesses, earn their worth and plan strategically for the future. On behalf of her clients, she’s closed over three million dollars of brand deals, partnerships and speaking engagements. Her clients have partnered with brands such as Kroger, Walmart, AARP, Little Northern Bakehouse, H&R Block and ALDI. Negotiation is something she thoroughly enjoys be it for her clie...
Episode 5: PR isn’t dead, it’s been redefined for digital
December 29, 2021 12:54 - 38 minutes - 35.6 MBFeaturing Katie Stoller, Head of Influencer Marketing at Fiat Growth She is a strategic marketing shop focused on data backed decision making, innovation, iteration and execution. With over a decade of experience at global PR agencies, Katie counsels clients on how to effectively reach goals by working with brand-right influencers to tell compelling and engaging stories. Episode quote: “I think PR is interesting. PR is kind of the umbrella that social media sits under I mean, that's how...
Influencers Talking Brands: What makes them say yes?!
December 17, 2021 13:44 - 55 minutes - 50.7 MBThe latest fireside chat was our chance to hear it from top creators in lifestyle, food, and finance on what makes them say yes to brand partnerships. We discussed the best outreach, budgets, explored content creation, and really dove into the business of being a creator. We also explored: The biggest challenges they are facing right now. The best approach to reaching out to creators. Understanding the value of a relationship approach to their business. What goes into setting their rate...
Episode 4: How H2h communication helps brands see positive ROI through relationships
December 16, 2021 05:57 - 38 minutes - 26.6 MBFeaturing Bryan Kramer, CEO of H2h Companies & PureMatter Agency, Keynote Speaker, & TEDTalk A renowned business strategist, global keynote speaker, executive trainer and coach, two-time bestselling author, and Forbes contributor. Episode quote: “How do we humanize everything that we touch? Because the customer on the other end wants things simplified and to feel like everything is in their language – not in the (brand’s) language.” ” Visit the complete episode page to learn more. Or sub...
Living the Cookieless Life as Marketers Using Creators - Learn from our experts
December 06, 2021 10:35 - 40 minutes - 28.1 MBLiving the Cookieless Life as a Marketer Using Creators - Learn from our experts The digital landscape changes on a daily basis which can be a challenge for any marketing strategy. From algorithm changes on social to Google updates for search, making sure that the campaigns you run are effectively bringing in the ROI. During this fireside chat with our experts, we talked about controlling what you can control, and implementing a plan that works regardless of those changes - influencer marke...
Episode 3: Then & Now: The evolution of sharing customer experiences
December 01, 2021 13:00 - 35 minutes - 32.8 MBFeaturing Aliza Freud, Founder and CEO of SheSpeaks. SheSpeaks is a certified women-owned and operated company known best for creating exciting, original, and collaborative branded content. It reaches more than 300 million consumers a month using influencer marketing campaigns powered by active, engaged members and rich consumer insights. Episode quote: “At the end of the day it goes back to that old adage – the customer is always right. Even if the customer is wrong, the customer is righ...
Episode 2: How cultural differences affect marketing strategies
November 17, 2021 17:00 - 30 minutes - 27.7 MBFeaturing Hani Anis, Founder at Kahani Digital Hani Anis founded a luxury South Asian bridal boutique in 2017 called Anis Collections. She went on to work in investment banking and at a venture capitalist firm, but continued helping brands with their digital strategies during the pandemic. It was through her work for Natalie Barby’s agency Rella Social that Hanis realized her love for working with small businesses, particularly those owned and operated by people of South Asian descent. In ...
Vera Bradley Q&A: How to activate influencers as content creators for your brand
November 05, 2021 21:57 - 35 minutes - 32.8 MBBrands Talking Influencers fireside chat with Vera Bradley How to activate influencers as content creators for your brand Vera Bradley is a leading designer of women’s handbags, luggage, fashion, and unique gifts. They are known for their innovative designs, iconic patterns, and brilliant colors and seek to inspire women across the globe. We sat with Sabrina Medert, Senior Social Media Specialist for Vera Bradley to learn more about how they leveraged their army of 300+ influencers as thei...
BTI Q&A with Vera Bradley
November 05, 2021 21:57 - 35 minutes - 32.8 MBBrands Talking Influencers fireside chat with Vera Bradley How to activate influencers as content creators for your brand Vera Bradley is a leading designer of women’s handbags, luggage, fashion, and unique gifts. They are known for their innovative designs, iconic patterns, and brilliant colors and seek to inspire women across the globe. We sat with Sabrina Medert, Senior Social Media Specialist for Vera Bradley to learn more about how they leveraged their army of 300+ influencers as thei...
Episode 1: The impact and ROI of content marketing
November 03, 2021 20:33 - 36 minutes - 33.3 MBFeaturing Robert Rose, Chief Strategy Advisor Robert has served as the Chief Strategy Advisor of The Content Marketing Institute since its launch in 2010 helping guide it to be the leading global content marketing education and training organization. Robert is the author of three best-selling books on marketing and content strategy, and the co-host of the popular marketing podcast This Old Marketing, which has been downloaded more than two million times in 150 countries. Episode quote: “...
Episode 35: Season 1 Finale - The best of the best of GRIN Gets Real over the past year
October 22, 2021 17:55 - 1 hour - 77.1 MBThis is a one-stop-shop kind of an episode. As we wrap-up a year of the GRIN Gets Real podcast, we’re thankful for all those who said yes and stopped by to drop their knowledge. The GRIN Gets Real team has put together the best of the best for you to enjoy as you walk the dog, when you’re running on the treadmill, cleaning the house, enjoying a cup of coffee, or however you listen. Who you will hear in this episode…. Neal Schaffer Kate Bradley Chernis Shirin Oreizy Rayhan Perera Matt ...
Ep 35: Season 1 Finale - The best of the best of GRIN Gets Real over the past year
October 22, 2021 17:55 - 1 hour - 77.1 MBThis is a one-stop-shop kind of an episode. As we wrap-up a year of the GRIN Gets Real podcast, we’re thankful for all those who said yes and stopped by to drop their knowledge. The GRIN Gets Real team has put together the best of the best for you to enjoy as you walk the dog, when you’re running on the treadmill, cleaning the house, enjoying a cup of coffee, or however you listen. Who you will hear in this episode…. Neal Schaffer Kate Bradley Chernis Shirin Oreizy Rayhan Perera Matt ...
BTI Q&A with MuteSix
September 30, 2021 07:24 - 45 minutes - 41.6 MBFeaturing Sarah Grosz, Head of Influencer Marketing at MuteSix How to growth hack influencer marketing for maximum ROI In our latest Brands Talking Influencers fireside chat series, I sat Sarah, Head of Influencer marketing from MuteSix. Influencer Marketing Award bronze winners for Most Effective Campaign for ROI MuteSix we unpacked what it takes to create a campaign and program that delivers a return every time, regardless of industry. We also explored: What makes an influencer campai...
CRO Best Practices for eCommerce
September 22, 2021 23:42 - 40 minutes - 37.5 MBFeaturing Kurt Philip, Founder & CEO of Convertica Kurt started Convertica in 2016 after noticing a huge demand in the market after doing CRO on his own portfolio of websites. After four years, Convertica has worked with more than 650 businesses in countless verticals and monetization methods, and run more than 7,000 split tests. Episode quote: “If you have a new product, go out and give the product away in exchange for a review. It’s a little bit of a gray area, because I know on Amazon...
Episode 34: CRO Best Practices for eCommerce
September 22, 2021 23:42 - 40 minutes - 37.5 MBFeaturing Kurt Philip, Founder & CEO of Convertica Kurt started Convertica in 2016 after noticing a huge demand in the market after doing CRO on his own portfolio of websites. After four years, Convertica has worked with more than 650 businesses in countless verticals and monetization methods, and run more than 7,000 split tests. Episode quote: “If you have a new product, go out and give the product away in exchange for a review. It’s a little bit of a gray area, because I know on Amazon ...
Episode 33: Remaining Innovative in Marketing
September 08, 2021 16:47 - 31 minutes - 29.3 MBFeaturing Carla Johnson, Speaker. Author. Marketing & Innovation Strategist Carla is a world-renowned storyteller, an entertaining speaker, and a prolific author. Having lived, worked, and keynoted on five continents, she’s partnered with top brands and conferences to train thousands of people how to rethink the work that they do and the impact they can have. Her visionary expertise has inspired and equipped leaders at all levels to embrace change, welcome new ideas, and transform their ...
Episode 32: The Power of Creating an Authentic Brand
August 26, 2021 02:07 - 34 minutes - 31.4 MBFeaturing, Re Perez A former Fortune 500 Brand Consultant turned Entrepreneur, Best Selling Author, Keynote Speaker, and the CEO and founder of Branding For The People, an award-winning branding agency that creates world-class brands that accelerate business growth. With a proven track record advising purpose-driven entrepreneurs and conscious small-to-midsize businesses across 100+ different industries and professions, his clients credit him for positively transforming the trajectory of th...
Episode 32: The power of creating an authentic brand
August 26, 2021 02:07 - 34 minutes - 31.4 MBFeaturing, Re Perez A former Fortune 500 Brand Consultant turned Entrepreneur, Best Selling Author, Keynote Speaker, and the CEO and founder of Branding For The People, an award-winning branding agency that creates world-class brands that accelerate business growth. With a proven track record advising purpose-driven entrepreneurs and conscious small-to-midsize businesses across 100+ different industries and professions, his clients credit him for positively transforming the trajectory of th...