Curtsy Q&A: The power of creators as a strategy to increase app downloads

Curtsy connects and empowers millions of women across the US to resell and shop apparel (and more) by helping them monetize their closets. Sam Atherley, Head of Influencer Marketing chatted with me during our fireside chat series Brands Talking Influencers. We dove into how they run a successful influencer program outside of the ecommerce space and how they leverage influencers for acquisition. They’ve seen a positive return on investment with their product gifting program, quality UGC, and increased brand awareness.

We also covered:

Why content is key to their strategy

The qualities to look for in creators

How they optimize their workflow

Negotiation tips to build long-term relationships

While we had a live Q&A, there were too many questions to go over, so we're bringing those unanswered questions to the GRIN Gets Real podcast.

Put your air pods in, turn up the volume and get ready for those unanswered questions with Sam Atherley from Curtsy.