Episode 10: Creating a full-funnel approach to influencer marketing

Featuring Christie Childers is an Influencer Marketing Agent & Brand Partnerships

A consultant based in New York City (and sometimes beyond) under her company entity, Best Day Ever. Christie's goal in the brand space, whether working as a creative strategist, podcast producer, or managing content for her roster's deals, is to build out-of-the-box strategies that uphold ethics & integrity to leave the world a better place than she found it. She is a graduate of Florida State University, a global agencies alumni, lover of sunshine, and a multi-hyphenate pursuing creative endeavors that make people feel good.

Episode quote:

“Then we get emails in for campaign interest to influencers, I sometimes will see a brand or an agency that breaks down the full scope of work, including the usage, including the exclusivity, including everything that I really need to know to quote, a proper rate for that. If a brand is trying to keep an influencer exclusive for up to six months, we would need to account for the potential lost income that they would not have access to should one of those other brands reach out and want to work with them during that period, which is totally fine, especially if they're passionate about this brand. They're excited to work with them. But they have to protect their interests. And I am there to protect their interests as far as their potential income because it's a for all of my creators, currently, it's their full time job.”

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