Episode 11: Create stories worth sharing for any brand

GRIN Gets Real

English - March 23, 2022 11:00 - 30 minutes - 35.5 MB
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Previous Episode: Episode 10: Creating a full-funnel approach to influencer marketing

Next Episode: Los Angeles Apparel Q&A: Scaling a product gifting program with creators

Featuring Melanie Deziel

She is a keynote speaker, author, award-winning branded content creator, and lifelong storyteller. Author of the best-selling marketing and business communications book, “The Content Fuel Framework: How to Generate Unlimited Story Ideas”, and the founder of StoryFuel. Melanie spends her days giving keynotes and leading workshops that teach marketers, creators, and companies of all sizes how to create better content.

Prior to founding StoryFuel, Melanie was the first editor of branded content at The New York Times, a founding member of HuffPost’s brand storytelling team, and served as Director of Creative Strategy for Time Inc

Episode quote:

“When I'm trying to come up with content ideas, I'm actually coming up with two things, both my focus and my format. And that makes that whole process a lot easier.” - Melanie Deziel, author of The Content Fuel Framework

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