Episode 7: Leveraging micro-influencers to scale your business

GRIN Gets Real

English - January 28, 2022 02:00 - 36 minutes - 33.5 MB
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Previous Episode: Episode 6: Diversity in Influencer Marketing

Next Episode: Gainful Q&A: Going from 0 to 300+ influencer marketing program in < 1 year

Featuring David Monreau, the Managing Partner at InBeat Agency

He is the co-founder and CEO of inBeat Agency, a micro-influencer agency that helps brands scale their marketing efforts. They have helped leading DTC brands such as Nordstrom, Wildfang, and Soylent to harness the power of micro-influencers.

Episode quote:

“Let's say, you approach it with a $50,000 budget, you go towards micro-influencers. You can give a lot of shots, right, you can try with a lot of micro-influencers under that budget, but with macro-influencers that can run you three collaborations. If one or two micro-influencers strikes out, then you didn't get any repercussion with your budget.”

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