Gainful Q&A: Going from 0 to 300+ influencer marketing program in < 1 year

Welcome to Brands Talking Influencers Q&A. We’re taking our fireside chat to the GRIN Gets Real podcast. Now you can listen & learn beyond the webinar experience.

If you missed our fireside chat, review the podcast episode page for the rewatch link so that you can catch up. If you were there, you listened to how Taylor took their influencer program, which was more focused on affiliate first, and turned it around to month-over-month success by reframing the focus to content. She shared the drastic change in the type of content they received after this reframing of their program. The richer content was more authentic, lifestyle-focused, and ultimately told the Gainful brand story better. They focus on building relationships to create a strong brand community, that ultimately is key to the success of their program. With a dedicated headcount to managing the program, they've been able to grow their program to the success that it is now. Watch, rewatch, learn from the lessons they went through. What you're about to listen to is the Q&A that we didn't get to. This fireside chat had a record number of questions and we tried to squeeze it all in there. They answered questions like...."how long did it take you guys to grow your affiliate team" to "What does your vetting process look like."

Put your air pods in, turn up the volume and get ready for a little influencer marketing Q&A with Bridget and Taylor from Gainful.

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