Episode 8: How to leverage data to create authentic relationships

GRIN Gets Real

English - February 10, 2022 13:59 - 27 minutes - 25 MB
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Previous Episode: Gainful Q&A: Going from 0 to 300+ influencer marketing program in < 1 year

Next Episode: Episode 9: Creating authentic partnership s to connect with your customers

Featuring AJ Davis, Founder of Experiment Zone

A conversion rate optimization (CRO) specialist and founder of Experiment Zone, which helps online businesses grow their revenue by improving the user experience of their website using scientific methods.

She’s led optimization strategy for Fortune 500 companies during her tenure at Clearhead. She was also the lead UX researcher on the Google Optimize product.

Episode quote:

““It's not just about, did it win or not, but what can we take away from what we saw in the data? What might that mean for the way we brand ourselves or position what we do, what might that mean for our sales conversations?”

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