Episode 9: Creating authentic partnerships to connect with your customers

GRIN Gets Real

English - February 24, 2022 06:37 - 27 minutes - 37.7 MB
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Previous Episode: Episode 8: How to leverage data to create authentic relationships

Next Episode: Dreamland Baby Q&A: Get positive ROI working with creators

Featuring Sunir Shah, CEO of Appbind

AppBind lets digital agencies manage subscriptions to software and ads for the clients without getting stuck in the middle of the billing. Shah formerly ran partnerships at FreshBooks, marketing at Olark live chat, and founded the Cloud Software Association, the 4,000+ SaaS partnership network.

Episode quote:

“There's a lot of things in the ecosystem around a customer, where they have to go to other companies or people. And those companies and people are the ones you have to work through in order to get your story told to the customer. And that's where you need the relationship. When you need to get someone else to tell your story to the customer and be unique, and they [partners] get to decide whether they do that or not”

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