Scaling a product gifting program with creators

Welcome to Brands Talking Influencers Q&A. We’re taking our fireside chat to the GRIN Gets Real podcast. Now you can listen & learn beyond the webinar experience.

Los Angeles Apparel is on a mission to bring back apparel made in the U.S.A. by highly trained employees earning fair wages and supporting domestic farmers. They leverage creators as part of their marketing strategy to help share their brand story and drive awareness. They’ve had continued success with micro and macro-influencers with a product seeding program strategy meant to drive brand awareness while also enjoying sales along the way.

In our live conversation, we explored:

> How to handle a creator that asks for payment in a product seeding program.

> The ideal workflow to save you time working with creators.

> Finding the right creator for your influencer program.

> Identifying success using creators as a strategy.

Put your air pods in, turn up the volume and get ready for those unanswered questions with Elton and Aneesha from Los Angeles Apparel.

Visit the complete episode page to learn more. Or subscribe to the GRIN Gets Real podcast where you listen to podcasts.