Episode 13: Where creator management meets marketing strategy

Featuring Julie Gordon, Chief Inspiration Officer at Insprining Kitchens and VP, Marketing and Business Development at MTG and Associates

She has spent most of her professional career working with global companies and their clients on marketing, business development and strategic initiatives. She has a reputation for “making things happen” by offering creative solutions to complex situations.

Episode quote:

"From my perspective, the qualitative aspect is talking about really understanding who your consumer is, who is your audience? What's that person's environment? Whatever the case may look like, and really understanding how what you are producing, whether it's a service or a product, is received by the consumer."

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