Episode 14: The state of email marketing, is it dead or very much alive?

GRIN Gets Real

English - May 05, 2022 01:35 - 34 minutes - 31.2 MB
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Previous Episode: Episode 13: Where creator management meets marketing strategy

Next Episode: BTI Q&A with Tres Colori

Featuring Chris Orzechowski, Founder of Orzy Media.

Orzy Media is a boutique e-commerce email marketing automation agency. He's written two bestselling books on email marketing. He also has a popular print newsletter called Make It Rain Monthly which is read by over 300 subscribers in over 30 countries around the world. To work with Chris and his team, go to theemailcopywriter.com.

Get your free copy of Make It Rain: The Secret to Generating Massive Paydays From Your Email List

Episode quote:

“Subject lines are super important. Even in a post iOS 15 world, they are still important because even if you cannot accurately track open rates. It's not a huge deal. But remember, there are still people reading your emails, whether you can see them opening or not, so the subject lines are super important. My one rule for subject lines is to be radically different at all costs.”

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