Episode 34: CRO Best Practices for eCommerce
GRIN Gets Real
English - September 22, 2021 23:42 - 40 minutes - 37.5 MBBusiness Technology Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 33: Remaining Innovative in Marketing
Next Episode: BTI Q&A with MuteSix
Featuring Kurt Philip, Founder & CEO of Convertica
Kurt started Convertica in 2016 after noticing a huge demand in the market after doing CRO on his own portfolio of websites. After four years, Convertica has worked with more than 650 businesses in countless verticals and monetization methods, and run more than 7,000 split tests.
Episode quote:
“If you have a new product, go out and give the product away in exchange for a review. It’s a little bit of a gray area, because I know on Amazon they don’t like people to do that … But you need that to be able to actually get the people to test it.”
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