Episode 32: The power of creating an authentic brand

GRIN Gets Real

English - August 26, 2021 02:07 - 34 minutes - 31.4 MB
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Previous Episode: BTI Q&A with Nutrabolt

Next Episode: Episode 33: Remaining Innovative in Marketing

Featuring, Re Perez

A former Fortune 500 Brand Consultant turned Entrepreneur, Best Selling Author, Keynote Speaker, and the CEO and founder of Branding For The People, an award-winning branding agency that creates world-class brands that accelerate business growth. With a proven track record advising purpose-driven entrepreneurs and conscious small-to-midsize businesses across 100+ different industries and professions, his clients credit him for positively transforming the trajectory of their business. In addition, as a member of B1G1, a portion of his agency’s proceeds are given to high-impact projects in connection with his agency’s commitment to be a business for good.

Connect with Re on LinkedIn: https://www.linkedin.com/in/re-perez-branding/

Episode quote:

“ Brands create an emotional connection with their target audiences. And if they're communicating to, and we happen to not be the target audience, it should create an emotional connection of like, I don't connect with this brand, or I do. ”

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