Episode 5: PR isn’t dead, it’s been redefined for digital

Featuring Katie Stoller, Head of Influencer Marketing at Fiat Growth

She is a strategic marketing shop focused on data backed decision making, innovation, iteration and execution.

With over a decade of experience at global PR agencies, Katie counsels clients on how to effectively reach goals by working with brand-right influencers to tell compelling and engaging stories.

Episode quote:

“I think PR is interesting. PR is kind of the umbrella that social media sits under I mean, that's how I’ve traditionally thought of it. I think now that social media is just so pervasive in the world. It's kind of weird to think of it as like a little, you know, raindrop underneath another umbrella. But really like PR encompasses anything that's storytelling about your brand. It's your website, it's your branding, it's your thought leadership.”

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