Episode 1: The impact and ROI of content marketing

GRIN Gets Real

English - November 03, 2021 20:33 - 36 minutes - 33.3 MB
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Featuring Robert Rose, Chief Strategy Advisor

Robert has served as the Chief Strategy Advisor of The Content Marketing Institute since its launch in 2010 helping guide it to be the leading global content marketing education and training organization. Robert is the author of three best-selling books on marketing and content strategy, and the co-host of the popular marketing podcast This Old Marketing, which has been downloaded more than two million times in 150 countries.

Episode quote:

“Content marketing was really important before the pandemic, and I don’t think it’s become more important. What we do observe is that it has become a higher priority for most businesses.”

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