GRIN Gets Real
101 episodes - English - Latest episode: almost 2 years ago -Welcome to the GRIN gets real podcast, the show for people who want to maximize their marketing potential.
From influencer marketing to eCommerce strategy and everything in between, each episode will feature industry experts that share their insights and provide actionable tips to help you achieve your marketing goals.
Subscribe and stay tuned!
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Episodes
BTI Q&A with Nutrabolt
July 31, 2021 00:55 - 39 minutes - 36.6 MBFeaturing Greg Tezlaff and Matt Marconi from Nutrabolt. Building & scaling an influencer marketing machine Nutrabolt, is the leading independent sports nutrition company in the world. With a mission to innovate, inspire, and make products that maximize human potential they leverage the power of influencer marketing to spread their message and share their brand story. During our chat on the Brands Talking Influencers fireside chat, we will dove into the value of setting up the right workflo...
Episode 31: Why Customer Experience Matters
July 28, 2021 16:55 - 37 minutes - 34.3 MBFeaturing Dan Gingiss, Customer Experience Coach | Author | Podcaster His 20-year career has consistently focused on delighting customers. He has held leadership positions at three Fortune 300 companies – McDonald’s, Discover and Humana – in customer experience, marketing, social media and customer service. He is now an international keynote speaker and experience consultant. Dan is the author of the book, Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Soc...
Episode 30: How to maximize social selling
July 09, 2021 22:29 - 30 minutes - 28.1 MBFeaturing Alexander Low, Head of Enterprise Operations & Strategy With over 15 years Business Development experience, working within professional services, formerly of PwC, Berwin Leighton Paisner & JLL. He has spent the last 4 years consulting back into the industry, helping BD & Marketing teams, Lawyers, Attorneys, Consultants, understand how to build social media and the behaviour changes required, into their go-to-market strategy. He leads the Enterprise business at Lately, an A.I.-driv...
Episode 30: How to Maximize Social Selling
July 09, 2021 22:29 - 30 minutes - 28.1 MBFeaturing Alexander Low, Head of Enterprise Operations & Strategy With over 15 years Business Development experience, working within professional services, formerly of PwC, Berwin Leighton Paisner & JLL. He has spent the last 4 years consulting back into the industry, helping BD & Marketing teams, Lawyers, Attorneys, Consultants, understand how to build social media and the behaviour changes required, into their go-to-market strategy. He leads the Enterprise business at Lately, an A.I.-driv...
Episode 29: Improving customer experience with personalization
June 30, 2021 21:16 - 28 minutes - 25.7 MBFeaturing David Wachs, CEO of Handwrytten A serial entrepreneur, David's latest venture, Handwrytten, is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. Developed as a platform, Handwrytten lets you send notes from your CRM system, such as Salesforce, the web site, apps, or through custom integration. Used by major meal boxes, eCommerce giants, nonprofits and professionals, Handwrytten is changing the way brands and people c...
Episode 29: Improving Customer Experience With Personalization
June 30, 2021 21:16 - 28 minutes - 25.7 MBFeaturing David Wachs, CEO of Handwrytten A serial entrepreneur, David's latest venture, Handwrytten, is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. Developed as a platform, Handwrytten lets you send notes from your CRM system, such as Salesforce, the web site, apps, or through custom integration. Used by major meal boxes, eCommerce giants, nonprofits and professionals, Handwrytten is changing the way brands and people c...
Episode 28: Ecommerce promo code security
June 16, 2021 19:41 - 33 minutes - 30.2 MBFeaturing Kathleen Booth, VP of Marketing at clean.io How to make sure that your promotional codes are working with you, not against you. Kahtleen leads the go to market strategy for the company's new ecommerce coupon extension blocker, cleanCART. Prior to joining clean.io, Kathleen spent 11 years as the CEO of Quintain Marketing, a digital marketing agency and leading HubSpot partner. Since exiting Quintain, she has focused on helping VC-backed tech startups build high growth marketing en...
Episode 28: Ecommerce Promo Code Security
June 16, 2021 19:41 - 33 minutes - 30.2 MBFeaturing Kathleen Booth, VP of Marketing at clean.io How to make sure that your promotional codes are working with you, not against you. Kahtleen leads the go to market strategy for the company's new ecommerce coupon extension blocker, cleanCART. Prior to joining clean.io, Kathleen spent 11 years as the CEO of Quintain Marketing, a digital marketing agency and leading HubSpot partner. Since exiting Quintain, she has focused on helping VC-backed tech startups build high growth marketing en...
BWRTI Q&A with Able
June 04, 2021 23:47 - 56 minutes - 51.5 MBFeaturing Hannah Jovaag, Brand Partnerships Manager and Marisa Pardo, VP of Brand Partnerships & Engagement From Able How fashion brand Able scaled their influencer program to see 7-figure returns on their influencer marketing program Able, an ethical lifestyle brand that aims to transform the fashion industry, evolved their program from spreadsheets to platform while still maintaining their long-term relationship approach. As part of the brand partnerships team at Able, Marisa Pardo and...
BTI Q&A with Able
June 04, 2021 23:47 - 56 minutes - 51.5 MBFeaturing Hannah Jovaag, Brand Partnerships Manager and Marisa Pardo, VP of Brand Partnerships & Engagement From Able How fashion brand Able scaled their influencer program to see 7-figure returns on their influencer marketing program Able, an ethical lifestyle brand that aims to transform the fashion industry, evolved their program from spreadsheets to platform while still maintaining their long-term relationship approach. As part of the brand partnerships team at Able, Marisa Pardo and...
Episode 27: The value of content marketing
May 27, 2021 00:00 - 37 minutes - 34.7 MBFeaturing Joe Pulizzi, Amazon bestselling author of Content Inc., Killing Marketing and Epic Content Marketing Joe Pulizzi is the Amazon bestselling author of Content Inc., Killing Marketing and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. His novel, The Will to Die, was awarded "Best Suspense Book" of 2020 by the National Indie Excellence Awards. Joe's latest version of Content Inc. will be released May, 2021. He has founded four companies inclu...
Episode 27: The Value of Content Marketing
May 27, 2021 00:00 - 37 minutes - 34.7 MBFeaturing Joe Pulizzi, Amazon bestselling author of Content Inc., Killing Marketing and Epic Content Marketing Joe Pulizzi is the Amazon bestselling author of Content Inc., Killing Marketing and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. His novel, The Will to Die, was awarded "Best Suspense Book" of 2020 by the National Indie Excellence Awards. Joe's latest version of Content Inc. will be released May, 2021. He has founded four companies inclu...
Scaling Your Influencer Marketing Program
May 13, 2021 19:46 - 34 minutes - 31.8 MBFeaturing Allison Brown Allison Brown has been a leader in influencer Marketing since 2016 when she spearheaded the program at Kodiak Cakes, a health foods company. At Kodiak Cakes, she uniquely created a program that used experiential events across the country to build relationships and brand awareness. Allison then moved to Factor_, where she created another high-achieving influencer marketing program. Allison combined influencer marketing and social media efforts as a director of both de...
Episode 26: Scaling Your Influencer Marketing Program
May 13, 2021 19:46 - 34 minutes - 31.8 MBFeaturing Allison Brown Allison Brown has been a leader in influencer Marketing since 2016 when she spearheaded the program at Kodiak Cakes, a health foods company. At Kodiak Cakes, she uniquely created a program that used experiential events across the country to build relationships and brand awareness. Allison then moved to Factor_, where she created another high-achieving influencer marketing program. Allison combined influencer marketing and social media efforts as a director of both de...
BWRTI Q&A with Cuts Clothing, Lumanu & David Abittan
May 07, 2021 19:28 - 31 minutes - 29 MBFeaturing Ethan Frame from Cuts Clothing, Mac Enright from Lumanu, and influencer David Abittan. In our upcoming fireside chat you will get a 360 view－brand, influencer, and technology－of running an influencer whitelisting activation. During the live panel with Cuts Clothing, Lumanu, and influencer, David Abittan we will explore what whitelisting is, best practices for all influencer outreach, repurposing UGC, and how you can maximize your ROI by adding whitelisting. In our live conversat...
Episode 25: Leveraging LinkedIn For SMM
April 28, 2021 13:00 - 31 minutes - 28.5 MBFeaturing Anthony Blatner, Anthony Blatner is the founder of Speedwork Social, a top LinkedIn Advertising agency. As a previous tech founder and ex-IBMer, Anthony has seen a lot of companies have explosive growth with good technology and good marketing, while others (even though they had a great product or service) fail without effective marketing. In 2016, Anthony started Speedwork to help those companies unlock their B2B marketing potential. By blending his experience in marketing and s...
Episode 24: Influencer marketing as a strategy. A creator’s perspective
April 14, 2021 14:51 - 32 minutes - 35.1 MBFeaturing Justin Moore, Founder/CEO of Trending Family, Creator Wizard Justin Moore is the Founder of Creator Wizard, an online resource where he teaches the business of being an influencer. Along with his wife April, he has been a full-time creator for over 7 years (on social media for 10+) and has personally made over $3,000,000 working with brands. He has also run an influencer marketing agency for over 5 years that has helped other creators earn an additional $2,000,000. He has worked o...
BWRTI Q&A with Schell Games
April 02, 2021 15:42 - 30 minutes - 30.3 MBFeaturing Dwayne Waite Jr., Marketing Manager for Schell Games. How Schell Games Scaled Their Gaming Influencer Program On Twitch Schell Games is one of the largest independent game design and development studios in the United States. During our chat with Dwayne, he will share his insights on what it takes to run a gaming influencer program along with the value of finding influencers that both have the right audience and are high-quality content creators. As a result of getting the righ...
Episode 23: How to create and share your brand story
March 31, 2021 19:45 - 39 minutes - 45.5 MBFeaturing Josh Roush, CEO of Movetic Josh Roush is the CEO & lead brand strategist at Movetic, an Award-Winning Branding Agency located in Leucadia, CA. Since the age of 19, Josh worked with brands such as H-P, Lyft, Crocs, Reef, Verizon, the Dew Tour, Hilton, Celsius, YMCA, Sun Bum, FSC Paper, San Diego Aviators, and Harcourts. Fueled by the stay-moving lifestyle, he leverages the power of creativity & analytics to create experiences that are real, relevant, and above all else, memorable...
Customer Spotlight: Organifi
March 25, 2021 15:09 - 35 minutes - 40.8 MBFeaturing Lauren Maxwell, Partnership & Ambassador Manager for Organifi. Lauren has built the Collective program from the ground up and is so excited to see it continue to flourish and expand! I can't wait to see the evolution of influencer marketing and so excited for all that is to come in this space! Episode quote: “We don't use the word influencer, we actually don't use the word ambassador, we use the word member and partner more than anything because we are so heavily, you know, inve...
Episode 22: How to create engaging online communities
March 17, 2021 20:32 - 37 minutes - 42.9 MBFeaturing Carrie Melissa Jones, Author of Building Brand Communities. Carrie Melissa Jones is an author, community builder, and researcher of online communities. Her work has influenced the world’s leading online brand communities including the American Medical Association, Patreon, Google, and two U.S. presidential campaigns. She is the author of Building Brand Communities: How Organizations Succeed by Creating Belonging with Charles Vogl and a student, teacher, and researcher of virtual c...
Episode 21: The inside scoop on influencer talent management
March 03, 2021 17:54 - 32 minutes - 37.6 MBFeaturing Jessy Grossman, Founder at WIIM Jessy Grossman is a long time entrepreneur and her experience in the world of talent management, entertainment, and digital media has helped create new opportunities for hundreds of influencers and brands. Jessy has been quoted in Forbes and, in 2020, was listed in Talking Influence's “Influencer Top 50.” After creating and selling one of the fastest growing new talent agencies in the country, she’s pivoted her focus to her passion project, Women in...
Episode 21: The Inside Scoop On Influencer Talent Management
March 03, 2021 17:54 - 32 minutes - 37.6 MBFeaturing Jessy Grossman, Founder at WIIM Jessy Grossman is a long time entrepreneur and her experience in the world of talent management, entertainment, and digital media has helped create new opportunities for hundreds of influencers and brands. Jessy has been quoted in Forbes and, in 2020, was listed in Talking Influence's “Influencer Top 50.” After creating and selling one of the fastest growing new talent agencies in the country, she’s pivoted her focus to her passion project, Women in...
BWRTI Q&A with SlumberPod
February 23, 2021 00:30 - 45 minutes - 41.6 MBFeaturing Mallory Whitman, Marketing Manager at SlumberPod. SlumberPod is a mother-daughter duo that created a portable canopy that provides a separate, safe, and dark sleep space for room sharing with a baby or toddler. The duo recognized early on the power of word-of-mouth and have leveraged influencers as a strategy from the start of their business. Now with the right tool in place they’ve been able to scale their program to over 300 influencers and maximize the use of reporting to achie...
Episode 20: How to use data to create an omnichannel strategy that works.
February 17, 2021 16:48 - 30 minutes - 35.6 MBFeaturing Claire Leon, Co-Founder at Acorn-AI Claire Leon is Co-Founder at Acorn-i, where she is responsible for overseeing internal teams, working closely with partners, and driving the company’s expansion in the market. She previously spent seven years at Amazon, where she had a key role in bringing its advertising platform to market in the UK and building partnerships with agencies at a global level. Episode quote: “What omnichannel is and has to be for the brand, is you've got to mak...
Episode 19: The what, when, & how to choose the right eCommerce tech tools
February 05, 2021 01:38 - 36 minutes - 42.1 MBFeaturing Derric Haynie, host of “The Future of Ecommerce” podcast and Chief Ecommerce Technologist at Ecommercetech.io Derric Haynie is the host of “The Future of Ecommerce” podcast and Chief Ecommerce Technologist at Ecommercetech.io – Where Ecommerce stores go to research, discover, and buy the right tools to grow their store. Episode quote: “But the truth is, technology has so many emerging opportunities, that if we're not staying on the forefront of it we risk leaving a lot of reven...
CUSTOMER SPOTLIGHT: LoveHandle
January 27, 2021 21:36 - 30 minutes - 69.2 MBFeaturing Mike Watts, CEO of LoveHandle Mike Watts is a dynamic speaker and experienced entrepreneur. Besides striking a deal with Shark Tank's Daymond John, he has 6 startup companies under his belt including founding three consecutive, multi-million dollar companies in the last 10 years totaling over $60 million in product sales. A little about LoveHandle Co-founded in 2014 by father/son team LoveHandle, based in Houston, Texas, is committed to sharing LOVE with its customers, communiti...
Customer Spotlight: LoveHandle
January 27, 2021 21:36 - 30 minutes - 69.2 MBFeaturing Mike Watts, CEO of LoveHandle Mike Watts is a dynamic speaker and experienced entrepreneur. Besides striking a deal with Shark Tank's Daymond John, he has 6 startup companies under his belt including founding three consecutive, multi-million dollar companies in the last 10 years totaling over $60 million in product sales. A little about LoveHandle Co-founded in 2014 by father/son team LoveHandle, based in Houston, Texas, is committed to sharing LOVE with its customers, communiti...
Episode 18: Is authenticity just a buzzword?
January 21, 2021 01:24 - 32 minutes - 44.5 MBFeaturing Matt Barnett, Papa Bear at Bonjoro A British designer by trade, Matt Barnett founded his second company, Bonjoro, out of Sydney, Australia. What started as a sales hack for an agency he was running, went from hack to side hustle to global business in 18 months, and now has a team across 5 continents. Episode quote: “We found that at certain points on the customer journey, taking 30 seconds to send a video to an individual, so to Suzy from Oklahoma, thanking them for their purcha...
Episode 17: Video marketing on social media
January 06, 2021 22:57 - 34 minutes - 31.7 MBFeaturing Rayhan Perera, CEO & Founder of OneDash Rayhan is CEO and Founder of OneDash, a platform that offers the tools to make any kind of media interactive, helping brands make an instant return on their content investments. A serial entrepreneur, Rayhan has expertise in venture capital, eCommerce strategies, and digital marketing. Episode quote: "Bring the entire strategy together, using much more informed decisions before you actually go-to-market and being able to come to a client a...
Episode 16: BWRTI Q&A with Every Man Jack
December 22, 2020 19:12 - 24 minutes - 56 MBFeaturing Brad Handel, Organic Marketing Manager at Every Man Jack Welcome to Brands Working Remote Talking Influencers Q&A. We’re taking our fireside chat to the GRIN Gets Real podcast. Now you can listen & learn beyond the webinar experience. During our Brands Working Remote Talking Influencers fireside chat series I sat with Brad Handel, the Organic Marketing Manager from Every Man Jack to talk about influencer marketing. Reach and sales were their primary goals when starting an influe...
Episode 15: Introduction to behavioral science for eCommerce brands
December 16, 2020 21:35 - 33 minutes - 30.4 MBFeaturing Shirin Oreizy, Founder and CEO of Next Step Shirin Oreizy is the Founder and President of Next Step, an award-winning Behavioral Marketing Agency with offices in San Francisco & Boston. Episode quote: “Ultimately, we're trying to uncover why people are making certain decisions about your brand... ...That finding can live in a variety of places in your organization, it could be within different aspects of your marketing, it could go into sales, it can go into the customer experi...
Episode 14: How to create content for social marketing
December 09, 2020 20:17 - 26 minutes - 24.6 MBFeaturing Kate Bradley Chernis, CEO of Lately Kate Bradley Chernis is the Founder & CEO of Lately, which uses AI to automatically transform long-form content like blogs, podcasts, and videos into dozens of "smart" social posts it learns will yield the highest engagement from your audience. Episode Quote: “The first thing is, think about what your objective is. So for any email, text, social media post, what is the point of it? It’s not just to tell people what you’re having for lunch. Wi...
Episode 13: The state of Influencer marketing 2020
November 25, 2020 13:00 - 28 minutes - 26.2 MBFeaturing Neal Schaffer, Author of The Age of Influence Neal Schaffer is an authority on helping innovative businesses digitally transform their sales and marketing. Founder of the digital marketing consultancy PDCA Social, Neal also teaches at Rutgers Business School and the Irish Management Institute. Episode quote: “The [influencer] that you’re dealing with who’s taking the one-time transaction, even though they may never use your product… it’s going to show to be a little bit less au...
Episode 12: The ROI of influencer marketing whitelisting
November 11, 2020 14:00 - 28 minutes - 26 MBFeaturing Mac Enright, Marketing and Growth Manager at Lumanu Working and growing alongside inspiring Lumanu executives, Mac took on roles at Lumanu ranging from Client Success intern to Sales Engineer to his current position as Marketing & Growth Manager. Lumanu delivers simple, secure, and seamless technology solutions that foster powerful partnerships between creators and brands. Episode quote: “So you can create a creator ad from the creator’s handle without having the creator actual...
Episode 11: How to leverage influencer marketing for your business
October 28, 2020 13:00 - 28 minutes - 26 MBFeaturing Sarah Grosz, Head of Influencer Marketing at Mutesix. She manages a 10-person team and plays a fundamental role in leading the influencer and TikTok strategies for some of today’s most profitable DTC companies like Highline Wellness, Theragun, Snibbs, and Bev. Sarah’s success and value as a leader can be attributed to her spontaneous approach to life and an unparalleled drive to rise above and move forward. She has an insatiable hunger for knowledge and is continuously learning ...
Episode 10: Holiday Season Strategy for Ecommerce
October 14, 2020 13:00 - 34 minutes - 31.2 MBSteve Hutt, Merchant Success Manager for Shopify and host of the eCommerce Fastlane Podcast, shared a wealth of amazing insights and tips for eCommerce brands in preparation for the 2020 holiday season and beyond. “The last three months have really pushed eCommerce adoption 10 years into the future. We’re actually at 2030 levels from where we believed eCommerce was going to grow because of the pandemic.” - Steve Hutt from Shopify Visit the episode page to learn more.
Episode 9: #FactCheck Leveraging Video for Influencer Marketing
October 11, 2020 18:59 - 16 minutes - 15.5 MBVideo is all the rage as consumers gravitated toward inactive, exciting experiences for entertainment. As social media platforms all move to stay on trend and offer video streaming such as Instagram and TikTok, influencer marketing is moving with it. Influencer-generated content is not exclusive to photos and posts but transcends into video platforms as well. Join GRIN as we explore the rise of video content, which platforms are using it and how you can leverage it in your influencer market...
Episode 8: #FactCheck Let's be honest. Social media is just social...media
October 11, 2020 18:58 - 17 minutes - 15.8 MBThe GRIN team chats about social media and its effects on a brand’s connection with consumers. In a world that has become disconnected, and advertising that has lost its human connection, social media allows a brand to humanize themselves, and reach their audiences in a way no other channel can. Join us as we explore the nuances of social media, how to use it the right way to connect with your audience and the strategies that brands have found the most successful. Want to learn more about ...
Episode 7: #FactCheck To 'B' or Not To 'B"
October 11, 2020 18:58 - 17 minutes - 16.1 MBIs influencer marketing exclusive to direct to consumer eCommerce brands? Can influencer marketing strategy be applied to a b2b marketing strategy? Which social platforms should a b2b company use? Should they use micro-influencers or KOLs (key opinion leader)? In this episode, the GRIN team explores the power of influencer marketing in the business to business space and how it can be leveraged to increase brand awareness and drive sales. Want to learn more about GRIN? Come check it out! www...
Episode 6: #FactCheck Influencer Marketing Without Instagram
July 07, 2020 17:43 - 19 minutes - 18.1 MBInfluencer marketing has long hinged off of the social media platform Instagram. Many brands leverage Instagram for their influencer network and have seen insane success. So what does influencer marketing look like without Instagram? Would influencer marketing be the pivotal marketing strategy it is today? If Instagram ceased to exist tomorrow, would influencers still hold the same power with consumers and what platform would they use to build their authentic relationships and audiences. Joi...
Brands Working Remote Talking Influencers tentree + GRIN
June 26, 2020 22:59 - 15 minutes - 14.2 MBIn our exciting webinar on May 28th with tentree, a sustainably made clothing brand that gives back by planting trees with every purchase, we explored a new way of using influencer marketing for a mission. Lindsay Derer, Influencer Marketing Manager as well as Social Media Manager at tentree discussed how the successful brand has been able to not only drive sales with their ambassadors, but also drive awareness to their cause. Into our discussion we discovered tentree was able to create mis...
Episode 5: Brands Working Remote Talking Influencers tentree + GRIN
June 26, 2020 22:59 - 15 minutes - 14.2 MBIn our exciting webinar on May 28th with tentree, a sustainably made clothing brand that gives back by planting trees with every purchase, we explored a new way of using influencer marketing for a mission. Lindsay Derer, Influencer Marketing Manager as well as Social Media Manager at tentree discussed how the successful brand has been able to not only drive sales with their ambassadors, but also drive awareness to their cause. Into our discussion we discovered tentree was able to create miss...
#FactCheck Relationship vs. Relationship
June 26, 2020 22:54 - 17 minutes - 15.8 MBAre you creating the right influencer relationships to scale your influencer marketing programs? Influencer marketing holds immense success among brands, but the brands doing it right understand the difference between transactional relationships and authentic connections between brand, influencer and ultimately the consumer. What makes influencer marketing so powerful is the non-programmatic approach that separates it from all other forms of programmatic marketing. Join GRIN as we jump into...
Episode 4: #FactCheck Relationship vs. Relationship
June 26, 2020 22:54 - 17 minutes - 15.8 MBAre you creating the right influencer relationships to scale your influencer marketing programs? Influencer marketing holds immense success among brands, but the brands doing it right understand the difference between transactional relationships and authentic connections between brand, influencer and ultimately the consumer. What makes influencer marketing so powerful is the non-programmatic approach that separates it from all other forms of programmatic marketing. Join GRIN as we jump into ...
Episode 3: Brands Working Remote Talking Influencers Organifi + GRIN
June 26, 2020 22:52 - 16 minutes - 15.5 MBIt was an incredible turnout and discussion last week with GRIN and Organifi, a plant-based superfood system brand crushing influencer marketing with their affiliate programs. In a unique conversation Organifi talked about their 'Collective', a name given to their ambassador program community and how they've been able to turn brand love into big sales. The conversation goes in depth at how Organifi has created an intimate community feel, scaling their influencer program down from thousands o...
Brands Working Remote Talking Influencers Organifi + GRIN
June 26, 2020 22:52 - 16 minutes - 15.5 MBIt was an incredible turnout and discussion last week with GRIN and Organifi, a plant-based superfood system brand crushing influencer marketing with their affiliate programs. In a unique conversation Organifi talked about their 'Collective', a name given to their ambassador program community and how they've been able to turn brand love into big sales. The conversation goes in depth at how Organifi has created an intimate community feel, scaling their influencer program down from thousands ...
#FactCheck Intro to Influencer Marketing
June 26, 2020 22:49 - 23 minutes - 22 MBNeed a quick influencer fact check? The GRIN marketing team gets real in our introduction to influencer marketing. What is influencer marketing? How can it be effective? Which types of influencers should brands use for their campaigns? In fact- what different types of influencers are there? If you've asked yourself any of these questions, we'll fill you in. Join the conversation! Subscribe to the GRIN Podcast channel and stay up-to-date on discussions with brands working with influencers, ...
Episode 2: #FactCheck Intro to Influencer Marketing
June 26, 2020 22:49 - 23 minutes - 22 MBNeed a quick influencer fact check? The GRIN marketing team gets real in our introduction to influencer marketing. What is influencer marketing? How can it be effective? Which types of influencers should brands use for their campaigns? In fact- what different types of influencers are there? If you've asked yourself any of these questions, we'll fill you in. Join the conversation! Subscribe to the GRIN Podcast channel and stay up-to-date on discussions with brands working with influencers, ou...
Episode 1: Brands Working Remote Talking Influencers Lume Cube + GRIN
June 26, 2020 22:34 - 12 minutes - 11.7 MBGRIN invited eCommerce lighting brand Lume Cube to sit down [remotely] and discuss their influencer marketing programs and it was a huge success. Everything from getting started with their first influencers to how they've managed to scale their business with incredible user-generate content. In GRIN's first podcast episode our marketing team chats about highlights from the fireside chat with Lume Cube, our take on the brand's strategy, and all things influencer marketing. Join the conversat...