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Episode 15: Introduction to behavioral science for eCommerce brands
GRIN Gets Real
English - December 16, 2020 21:35 - 33 minutes - 30.4 MBBusiness Technology Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 14: How to create content for social marketing
Next Episode: Episode 16: BWRTI Q&A with Every Man Jack
Featuring Shirin Oreizy, Founder and CEO of Next Step
Shirin Oreizy is the Founder and President of Next Step, an award-winning Behavioral Marketing Agency with offices in San Francisco & Boston.
Episode quote:
“Ultimately, we're trying to uncover why people are making certain decisions about your brand...
...That finding can live in a variety of places in your organization, it could be within different aspects of your marketing, it could go into sales, it can go into the customer experience, etc.”
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