BWRTI Q&A with SlumberPod

GRIN Gets Real

English - February 23, 2021 00:30 - 45 minutes - 41.6 MB
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Previous Episode: Episode 20: How to use data to create an omnichannel strategy that works.

Next Episode: Episode 21: The Inside Scoop On Influencer Talent Management

Featuring Mallory Whitman, Marketing Manager at SlumberPod.

SlumberPod is a mother-daughter duo that created a portable canopy that provides a separate, safe, and dark sleep space for room sharing with a baby or toddler. The duo recognized early on the power of word-of-mouth and have leveraged influencers as a strategy from the start of their business. Now with the right tool in place they’ve been able to scale their program to over 300 influencers and maximize the use of reporting to achieve over 10k conversions with promo codes.

In our live conversation we aim to explore:

How to best use influencer promo codes to get more conversions.

Managing inbound influencer requests to scale your program.

What not to focus on when looking for influencers to achieve a positive ROI.

And how not running a BFCM sale had them still seeing profits this past holiday season.

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