Episode 21: The Inside Scoop On Influencer Talent Management

GRIN Gets Real

English - March 03, 2021 17:54 - 32 minutes - 37.6 MB
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Previous Episode: BWRTI Q&A with SlumberPod

Next Episode: Episode 22: How to create engaging online communities

Featuring Jessy Grossman, Founder at WIIM

Jessy Grossman is a long time entrepreneur and her experience in the world of talent management, entertainment, and digital media has helped create new opportunities for hundreds of influencers and brands. Jessy has been quoted in Forbes and, in 2020, was listed in Talking Influence's “Influencer Top 50.” After creating and selling one of the fastest growing new talent agencies in the country, she’s pivoted her focus to her passion project, Women in Influencer Marketing (WIIM). Jessy hosts WIIM’s podcast while cultivating WIIM’s exclusive Facebook community, casting services, recruitment, events and more. Jessy has a passion for influencer marketing in general, but talent managers are her “babies” and she is heavily invested in nurturing them towards success.

Episode quote

“It's way more about the person that represents you, versus the brand or the agency that represents you.”

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