Scaling Your Influencer Marketing Program

Featuring Allison Brown

Allison Brown has been a leader in influencer Marketing since 2016 when she spearheaded the program at Kodiak Cakes, a health foods company. At Kodiak Cakes, she uniquely created a program that used experiential events across the country to build relationships and brand awareness. Allison then moved to Factor_, where she created another high-achieving influencer marketing program. Allison combined influencer marketing and social media efforts as a director of both departments at her last role, seeing the benefits of having both run in tandem to achieve the same goals.

Having been in the influencer marketing space for so long, Allison provides a unique outlook on the platforms to use, the people to hire, and the framework needed to create a best-in-class program. She is also a recipient of Utah Business’ 20 in Their 20’s award for her achievements in social media and influencer marketing.

“I think that an opt in network is just not an option anymore. People still think that that's a thing, and you know the more I hear about brands using opt-in networks, I'm like no, no, no. Do not do that. For example, if you're trying to hire for any role within a company, are you going to reach out to the people who are a good fit or are you just going to look for the people who actually applied even though they're not that great?”

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