BWRTI Q&A with Schell Games

GRIN Gets Real

English - April 02, 2021 15:42 - 30 minutes - 30.3 MB
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Previous Episode: Episode 23: How to create and share your brand story

Next Episode: Episode 24: Influencer marketing as a strategy. A creator’s perspective

Featuring Dwayne Waite Jr., Marketing Manager for Schell Games.

How Schell Games Scaled Their Gaming Influencer Program On Twitch

Schell Games is one of the largest independent game design and development studios in the United States. During our chat with Dwayne, he will share his insights on what it takes to run a gaming influencer program along with the value of finding influencers that both have the right audience and are high-quality content creators.

As a result of getting the right tool in place, he’s been able to scale and develop a strategic influencer program that is successful.

In our live conversation we aim to explore:

Using behavior indicators to find the right influencers for their brand.

What an influencer program primarily on Twitch and YouTube looks like.

Identifying quality influencers over quantity to create a successful program.

How to run a successful influencer program without an eCommerce storefront.

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