Episode 24: Influencer marketing as a strategy. A creator’s perspective

Featuring Justin Moore, Founder/CEO of Trending Family, Creator Wizard

Justin Moore is the Founder of Creator Wizard, an online resource where he teaches the business of being an influencer. Along with his wife April, he has been a full-time creator for over 7 years (on social media for 10+) and has personally made over $3,000,000 working with brands. He has also run an influencer marketing agency for over 5 years that has helped other creators earn an additional $2,000,000. He has worked on more than 500 brand deals, interpreted 1,000+ sponsorship contracts, and has partnered with pretty much every consumer brand imaginable. He has a unique perspective because not only has he been a creator in the trenches doing brand deals for years but by running an agency, he has been in the room with countless brands helping them decide how to spend hundreds of thousands of dollars on influencer campaigns.

Episode quote:

“Because they are partnering with a creator, a brand doesn’t have to go out there and hire a production company or hire an agency or hire actors to star in content. There is a lot of value that the Creator brings so evaluating them for only their organic reach or following, I think that sometimes brands are missing a larger picture.”

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