Episode 18: Is authenticity just a buzzword?

GRIN Gets Real

English - January 21, 2021 01:24 - 32 minutes - 44.5 MB
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Previous Episode: Episode 17: Video marketing on social media

Next Episode: CUSTOMER SPOTLIGHT: LoveHandle

Featuring Matt Barnett, Papa Bear at Bonjoro

A British designer by trade, Matt Barnett founded his second company, Bonjoro, out of Sydney, Australia. What started as a sales hack for an agency he was running, went from hack to side hustle to global business in 18 months, and now has a team across 5 continents.

Episode quote:

“We found that at certain points on the customer journey, taking 30 seconds to send a video to an individual, so to Suzy from Oklahoma, thanking them for their purchase, asking them to leave a review, suggesting they move on to a subscription… can have a huge impact in terms of engagement, and then driving better actions.” - Matt Barnett, Bonjoro

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