BWRTI Q&A with Able

GRIN Gets Real

English - June 04, 2021 23:47 - 56 minutes - 51.5 MB
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Featuring Hannah Jovaag, Brand Partnerships Manager and

Marisa Pardo, VP of Brand Partnerships & Engagement

From Able

How fashion brand Able scaled their influencer program to see 7-figure returns on their influencer marketing program

Able, an ethical lifestyle brand that aims to transform the fashion industry, evolved their program from spreadsheets to platform while still maintaining their long-term relationship approach. As part of the brand partnerships team at Able, Marisa Pardo and Hannah Jovaag will share how they approached scaling their influencer marketing program to a healthy 7x ROI.

In our live conversation we aim to explore:

The role of the right process for running a successful influencer campaign.

How they maintain the long-term relationship approach while scaling.

Organizing, tracking, and reporting on influencer success.

Successful campaign management workflows.

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