Signals Podcast Network
163 episodes - English - Latest episode: 4 months ago - ★★★★★ - 15 ratingsThe Demand Gen leader's source for the latest revenue strategies.
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Episodes
Winning by Design GTM
December 13, 2023 17:28 - 19 minutes - 17.8 MBRenata Centurion, Managing Partner, Director at Winning by Design. This speaker from the Demand Gen Summit discusses what Winning by Designs' go-to-market strategies are. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 1:05 - Importance of cloud infrastructure and internet SaaS. 6:25 - Principles of go-to-market. 9:18 - building sustainable growth. 11:33 - CRM information workload, test results, and building a machine for effective CRM. 12:22 - Import...
Webinars That Wow: Strategies for Engaging Structures and Dynamic Framework
December 13, 2023 17:08 - 23 minutes - 21.2 MBOllie Whitfield, Marketing Team Lead at VanillaSoft. This speaker from the Demand Gen Summit discusses how to strategically plan out webinars that maintain engaging structures for audience members. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 1:19 - Attention retention strategies are presented. 3:24 - 3 points of view, segment planning for webinars. 5:03 - Dive into specific topics on how to engage webinar audiences. 6:05 - Content planning for fol...
3 Ways to Effectively Engage with Executive Level Prospects
December 13, 2023 16:35 - 36 minutes - 33.2 MBPeter Strohkorb, Founder & CEO of Peter Strohkorb Sales Advisory. This speaker from the Demand Gen Summit discusses how salespeople can effectively engage with executive level prospects. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 0:53 - Introduction. 2:50 - Ineffective communication strategies like pitch slapping and spamming. 10:36 - Identifying interests of the target audience, where they hang out online or in person. 18:14 - Ways of engaging wi...
Megadeals in the Enterprise SaaS Space
December 12, 2023 23:46 - 24 minutes - 22 MBChristopher Engman, Co-Founder & Managing Partner at Megadeals. This speaker from the Demand Gen Summit discusses how Megadeals performs in the enterprise Saas space. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 1:06 - Market volumes and the dominance of certain companies. 2:14 - Cross-functional decisions, complex offerings, and complex customer organization structures. 8:34 - Understand top companies in specific industries. 11:26 - Key initiatives...
B2B Buyers' Journey: How Sellers Can Align and Win
December 12, 2023 23:24 - 33 minutes - 30.7 MBKris, Revenue Growth Leader at WINsights. This speaker from the Demand Gen Summit discusses how sellers can better align to close more deals and win. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 2:00 - insights into the evolving B2B buyer's journey. 12:03 - the percentage of sellers who are reactive versus proactive in the B2B buyer journey. 16:19 - The power of intent data in positioning oneself proactively in the B2B buyer journey. 18:53 - Identif...
Driving Growth through RevOps Excellence and ABM Strategies
December 12, 2023 23:00 - 20 minutes - 19.2 MBLorena Morales, Director of Global Digital Marketing at JLL. This speaker from the Demand Gen Summit discusses how to drive more growth through RevOps . To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 2:00 - B2B buyer’s journey is constantly evolving. 10:22 - Buyers rely on secondary research, review ratings, webinars, and white papers to educate themselves on solutions. 12:53 - The late stage of buyer engagement by sellers and the importance of influe...
AI in Sales
December 12, 2023 22:38 - 38 minutes - 35.1 MBAmarpreet Kalkat, Founder & CEO of Humantic AI. This speaker from the Demand Gen Summit discusses how artificial intelligence is utilized throughout sales. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 0:20 - What is the role of AI in sales? 4:21 - The significance of generative AI and it’s impact on sellers. 5:02 - Analysis of the current state of sales, challenges faced by revenue leaders. 7:56 - The state of sales in 2023, challenges faced by CROs...
Cracking the Code on Growth
December 12, 2023 22:08 - 22 minutes - 21 MBChris Frank, Head of Marketing at Lumos. This speaker from the Demand Gen Summit discusses what marketing and sales alignment is and how it can be utilized to create more efficiency within a company. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 1:18 - Focus on the human side of go-to-market strategies. 7:55 - There can be negative financial impact from not tracking or estimating time effectively in companies. 9:32 - Insights into email nurture track...
The Productivity Playbook: Unlocking Time Management and Prioritization Secrets
December 12, 2023 21:51 - 30 minutes - 27.8 MBHana Jacover, Leadership & Executive Coach at The Hype House. This speaker from the Demand Gen Summit discusses how to unlock time management and prioritization secrets. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 3:19 - Build protocols that incorporate both external and internal elements for a holistic view of productivity focused on wellbeing. 5:18 - There are challenges that relate to burnout and productivity. 7:55 - There is significance in time...
Gain Customers’ Trust in 7 Seconds
December 12, 2023 21:39 - 26 minutes - 24.4 MBVladislav Podolyako, Founder & CEO of Belkins. This speaker from the Demand Gen Summit discusses how marketers and sales executives gain a customers' trust in just 7 seconds. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 6:18 - different types of emails, focusing on the importance of trust-building through text in emails, and the use of various tools in modern email communication. 7:21 - email marketing strategies, the importance of personalization in...
Customer Generation
December 12, 2023 21:05 - 31 minutes - 29 MBGarrett Mehrguth, President & CEO of Directive. This speakers from the Demand Gen Summit discusses how customer generation drives growth. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 2:03 - Move beyond leads, utilize multichannel marketing. 8:23 - The need for a clear North Star metric in software companies and different types of metrics for various types of companies. 9:59 - Set goals based on qualified pipeline, efficiency metrics. 11:10 - Strat...
The Science of Marketing
December 12, 2023 20:32 - 18 minutes - 17.1 MBLianna Kinard, CMO at The Buckner Company. This speaker from the Demand Gen Summit discusses the science of marketing; how to understand important trends to consumer behavior. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 2:06 - Importance of understanding marketing trends and consumer behavior 3:15 - There is influence of neuroscience in marketing and sales. 8:01 - There is an abundance of data available that should be used to craft personalized ma...
Integrating Programmatic with PPC and Paid Social to Drive Performance
December 12, 2023 20:19 - 16 minutes - 15.4 MBJulianne Martin, CMO at Above the Fold. This speaker from the Demand Gen Summit discusses how to drive performance through integrating programmatic with PPC and paid social. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 1:50 - The evolution of digital marketing and the importance of considering all campaign touchpoints. 3:40 - The role of programmatic in complementing search and social efforts. 5:57 - Craft a cohesive story across impactful channels ...
GA4: Are You Doing It Wrong?
December 12, 2023 20:07 - 19 minutes - 17.5 MBMia Umanos, CEO of Clickvoyant. This speaker from the Demand Gen Summit discusses how to utilize Google Analytics 4, best practices, and simple use tools. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 4:17 - What are white paper downloads? 5:14 - Importance of behavioral data. 7:34 - Event parameters in Google Analytics. Yale and Harvard references. 12:38 - Analysis of user experience on websites. Focus on importance of understanding user needs and...
Radical Reinvention: 5 Lessons Learned from the Racetrack
December 12, 2023 18:50 - 28 minutes - 25.7 MBEmily Franson, currently consulting, former VP at Nu Skin. This speaker from the Demand Gen Summit discusses what marketing and sales alignment is and how it can be utilized to create more efficiency within a company. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 0:50 - What are some challenges faced by enterprises and individuals in the current environment? 1:26 - How to focus on radical reinvention; roles as a digital innovator. 2:42 - Journey of t...
The Importance of Full Funnel Marketing
December 12, 2023 18:13 - 21 minutes - 19.6 MBKris Rudeegraap, CEO of Sendoso. This speaker from the Demand Gen Summit discusses the importance of full funnel marketing and 7 different gifting plays to add to your playbook. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 2:48 – What are the company’s user base and campaign stats? 9:10 – Invest in customer experience journey, community engagement, and advocacy. 13:58 – Strategies for driving new engagement with target accounts at the bottom of the ...
I Spoke with 50 People about How They Build Sales Tech: The Answers May Surprise You
December 12, 2023 18:02 - 32 minutes - 29.3 MBDavid Dulany, Founder & CEO of Tenbound. This speaker from the Demand Gen Summit discusses how other individuals, Founders, CEO's, etc., build sales technology. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 2:26 - What are some of the issues with alignment of revenue engines, people, processes, technology, and the explosion in sales technology? 5:05 - Inefficiencies in the sales process before the digital age. 10:19 - Important you have online presen...
ABM Unplugged: Ask the Experts
December 12, 2023 17:18 - 35 minutes - 32.5 MBJeremy Sporn, President at Royce Brooks Media. Kristy Morris, Senior Marketing Leader at Big Tech. Mariah West, VP of Marketing at ViB. These speakers from the Demand Gen Summit discuss ABM and how to effectively utilize it within your company's evolving strategic plays. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 5:54 - Account-based marketing is a long-term strategy integrated with broader marketing plans, and how to get started with it. 7:02 - Emp...
How to Increase the Results from your Cold Outreach Exponentially
December 12, 2023 16:56 - 34 minutes - 31.4 MBTim Hughes, Founder of DLA Ignite. This speaker from the Demand Gen Summit discusses the best strategies on how to increase the results of your cold outreach. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 1:31 - Author of “Social Selling”, available on Amazon. 3:30 - There is a changing landscape of sales and marketing, particularly focusing on the importance of social media and digital platforms. 7:03 - The average time spent on social media by indiv...
The Use of AI in Sales
December 12, 2023 16:29 - 30 minutes - 28.1 MBAndre Yee, Founder of Tiga.ai. Billy Bateman, Co-Founder of Signals. These speakers from the Demand Gen Summit discuss the best practices of AI in sales and marketing strategies. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 3:54 - Discussion on the effectiveness of sales engagement platforms and the varying opinions on mass market outreach. 6:07 - Outbound methods that work, focusing on personal and insightful outreach. 7:58 - Identifying the total r...
How to Generate Demand Using a Waitlist
December 11, 2023 23:21 - 21 minutes - 19.3 MBDaniel Priestley, Founder of Dent Global. Daniel spoke at the Demand Gen Summit, bringing to light opportunities of generating demand by utilizing a waitlist. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 2:55 - The importance of demand generation and its relevance in economics. 9:06 - Promote the waiting list as a powerful marketing strategy. 10:01 - Launch a waitlist for access to upgraded features and events. 14:27 - Use simple templates for cre...
Overcoming the Buyer’s Mental Spam Filter
December 11, 2023 23:10 - 17 minutes - 16.4 MBJen Allen-Knuth, Evangelist Partner at Lavender. This speaker from the Demand Gen Summit discuss how to overcome the buyer's mental spam filter. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 2:48 - Personalized emails compared to automated ones and have a much higher rate of reply. 6:42 - Explore slack communities for CXOs. Observe how people learn in these communities. 7:06 - Understanding the questions, words, and trade-offs customers are making, a...
How to Utilize LinkedIn to Increase Your Revenue
December 11, 2023 22:20 - 16 minutes - 14.8 MBThomas Helfrich, CEO of Instantly Relevant. This speaker from the Demand Gen Summit discuss what strategies to use on LinkedIn to enhance revenue. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 3:17 - There's necessity of various phases for success and execution on LinkedIn. 4:04 -Set up a good intentional foundation to support other phases, establishing relevance, credibility, and understanding the ideal customer profile 4:58 - Understand the import...
7 Ways to Take Back Control of Your Go-to-Market and Get Revenue Growing
December 11, 2023 21:53 - 28 minutes - 26.1 MBMark Kilens, CEO & Co-Founder of Tack. Mark spoke at the Demand Gen Summit, discussing how companies can take back control of their go-to-market strategies to drive more revenue. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 1:18 - There is a need for businesses to adopt a different GTM approach. The concept of “people-first” is introduced. 6:06 - Increase competition for the attention and explosion of data generation. 10:22 - Emphasize a people-firs...
How to get Marketing & Sales Speaking the Same Language
December 11, 2023 21:31 - 33 minutes - 30.4 MBMatthew Ward, Managing Director and Partner at Boston Consulting Group. Scott Rhodes, Associate Director at Boston Consulting Group. These speakers from the Demand Gen Summit will talk about how to create more alignment between your marketing and sales teams by speaking the same language. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 1:34 - Introduction. 4:01 - Building connectivity between marketing and sales. 5:29 - Challenges around leads and mar...
How to Blend ABM and Demand Gen to Drive More Revenue
December 11, 2023 20:58 - 29 minutes - 26.6 MBVladimir Blagojevic, Co-Founder of FullFunnel.io. Vlad spoke at the Demand Gen Summit, discussing the best ways to blend ABM and Demand Gen in order to drive more revenue. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 00:17 - Introduction to ABM and demand generation. 2:38 - How to build a customer journey map to build demand. 5:27 - Understand missed opportunities. 6:33 - Identifying common misses in company strategies. 14:53 - What is first-pa...
How to Run an Effective LinkedIn Ads Campaign
December 11, 2023 20:31 - 30 minutes - 27.8 MBJonathan Bland, Co-Founder of OmniLab Consulting. Jason Steele, Co-Founder of OmniLab consulting. These two speakers from the Demand Gen Summit will discuss how to utilize LinkedIn to create more revenue. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 00:40 - Introducing different marketing philosophies. 4:38 - What are the differences between direct responses vs. brand awareness campaigns? 5:22 - Have consistency in naming and tracking structures. ...
The First Step to ABM is Activation: How to Take the First Step of ABM so it Won’t Fail
December 11, 2023 20:16 - 24 minutes - 22.7 MBMason Cosby, Founder of ScrappyABM. Mason, a speaker from the Demand Gen Summit, will discuss how to take the first step of ABM so it won't fail. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 4:15 – What are some challenges of implementing new technology? 6:53 - Missed meeting playbook. 7:49 – Description of activation plays and complementary products. 9:40 - Outbound sequences and tech gaps. 14:38 - B2C and B2B business examples. 17:43 - Exper...
Using Data to Align Sales and Marketing
December 11, 2023 19:58 - 33 minutes - 30.4 MBKelly Hopping, CMO at Demandbase. John Eitel, CRO at Demandbase. These speakers from the Demand Gen Summit discuss what marketing and sales alignment is and how it can be utilized to create more efficiency within a company. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 5:42 - What is leadership and synchronization in sales and marketing? 6:57 - Address how the dynamics between marketing and sales are changing and the need for continuous evolution. 8:...
Navigating the AI Frontier: Exploration and Implementation
September 05, 2023 17:10 - 30 minutes - 27.5 MBJon Miller, CMO at Demandbase, and Billy Bateman, Co-Founder & VP of Operations at Signals, recognize that there are many questions that surround the world of AI. These speakers from the AI Revenue Summit bring to light how AI generated tools are incredibly efficient at content transformation. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 1:17 - How has your team at Demandbase been using AI? 1:40 - Resource: What's Happening in AI by Chris Penn 3:39 - ...
How to Build your Digital Demand Gen Engine
September 05, 2023 17:00 - 20 minutes - 18.8 MBLauren McCormack, VP Demand Gen Leader at Revenue Pulse, . This speaker from the AI Revenue Summit breaks out what AI is and how it can be used efficiently. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 1:48 - What is demand gen? 2:01 - Analogy of a lemonade stand 4:39 - Demand Gen is art and science. 5:27 - Don't over-invest in tech, invest in your people. 5:43 - How do you structure the engine itself? 6:25 - Cross-sell and up-sell potential i...
The Unspoken Truths of AI in Sales Transformation
September 05, 2023 17:00 - 25 minutes - 22.9 MBNishit Asnani, Co-Founder of Sybill, and Ben Sternsmith, Chief Revenue Officer at Sybill, recognize that there are many unspoken truths regarding AI. These speakers from the AI Revenue Summit discuss the truths about what AI is and how your companies can start implementing AI to generate Revenue. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 1:01 - Myth #1: AI is a FAD 3:55 - Myth #2: AI cannot replace sales reps 8:33 - Myth #3: AI cannot make decision...
AI and Marketing: Fact or Fiction?
September 05, 2023 17:00 - 13 minutes - 12.6 MBGabe Larsen, CMO at Kustomer, brings to light the many AI platforms that can be utilized to help companies generate more revenue. This speaker from the AI Revenue Summit breaks out what AI is and how it can be used efficiently. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 2:00 - ChatGPT: Engaging, seamless, versatile 2:48 - Fireflies: Effortless, easy, actionable 3:37 - Favorite feature of fireflies: AI summaries for meetings 4:14 - Midjourney: Acces...
3 Win Rate Obstacles Solved with AI
September 05, 2023 17:00 - 14 minutes - 13 MBRyan Villancourt, VP or Sales at Revenue.io, and Maria Bross, Director of Performance Consulting at Revenue.io, converse about the three win rate obstacles they see that can be solved utilizing AI. These speakers from the AI Revenue Summit discuss how these win rates will help increase revenue by implementing AI. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 0:47 - Buyers don't want to talk to sellers 2:06 - What do buyers value? Active listening, probl...
21st Century AI Revolution
September 05, 2023 17:00 - 55 minutes - 50.9 MBDave Elkington, the founder of Inside Sales, and Pete Ketchum, CMO at Signals, recognize that there is much to discuss regarding AI. This Keynote from the AI Revenue Summit breaks out what AI is, what to watch out for, and how your companies can start implementing AI to generate Revenue. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 2:23 - What’s the definition of Generative AI? 6:01 - What is the key role of Sales and Marketers in the Market? 7:13 -...
Unlocking Insights with AI: The AI Multiplier Method
September 05, 2023 17:00 - 31 minutes - 28.8 MBRyan Staley, the founder and CEO of WhaleBoss, recognizes that there is much to understand regarding AI. This speaker from the AI Revenue Summit breaks out his insights into AI by unlocking The Multiplier Method. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 1:31 - Why now? The risk vs the opportunity 3:21 - Fear or Faith? 4:21 - AI can turn C players into B players, B players into A players, and A players into A+ players 5:50 - What's possible? More...
Unlocking Potential: Compelling Reasons to Embrace Regie.ai
September 05, 2023 17:00 - 29 minutes - 27.3 MB7Matt Millen, Co-founder and president at Regie.ai, and Billy Bateman, Co-founder and VP of Operations at Signals, recognize four specific reasons companies should utilize AI in their work environment. These speakers from the AI Revenue Summit discuss the necessary needs of AI prompt engineers, workflow, sales output, and monitored dashboard activity to help your company grow. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 2:53 - We were doing AI before A...
Decoding AI: Exploring it's Everyday Applications
September 05, 2023 17:00 - 29 minutes - 26.9 MBScott Logan, CMO at Kroologic, and James Gilbert, CMO at Flip, recognize that there is so much AI that surrounds us in our everyday lives. These speakers from the AI Revenue Summit breaks out machine learning tools, differences between ai and generative ai, LLM's and ML's. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 2:35 - Alexa and Siri are forms of AI 4:45 - Alexa sends reminders automatically 5:31 - There are more forms of generative AI. Examples ...
How My Bootstrapped Startup Used AI To Sell Bigger & Faster
September 05, 2023 17:00 - 18 minutes - 17.3 MBMartin Miranda, Founder & CEO of Eventstack, discusses how his bootstrapped startup has used AI to promote and sell faster than before. This speaker from the AI Revenue Summit brings to light how AI has been used efficiently within his business. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 2:19 - Current practices involve Eventstack and Spaghet.ai 5:35 - When you utilized AI in the proper way within your organization, you are able to create more contro...
Hippo Highway: Steering ChatGPT - A Tactical Guide to Writing Subject Lines and Winning Campaign Ideas
September 05, 2023 17:00 - 51 minutes - 47.6 MBSteve Error, Sales Director at Signals, Jordan Crawford, Founder of Blueprint, and Dan Baird, Co-Founder & Product Lead at Wrench.ai, bring to light the different uses ChatGPT offers. These speakers from the AI Revenue Summit discuss winning campaign ideas and how AI can be used efficiently. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 3:53 - AI and Key Concepts 6:31 - GPT's explained 10:41 - Campaign ideas and custom instructions 12:50 - Who are the...
5 Key Strategies for Optimizing Revenue Generation with AI
September 05, 2023 17:00 - 8 minutes - 8.11 MBM. Nadia Vincent, Executive Advisor at Digital Transformation Leaders, brings to light 5 specific and key strategies to use when utilizing AI in your workflow. This speaker from the AI Revenue Summit explains in detail these 5 strategies and how they can be used efficiently. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 0:32 - First Strategy: Have a specific goal 0:52 - Second Strategy: Have a 360 degree business strategy 2:33 - Third Strategy: Use di...
Revolutionizing Revenue: How AI Illuminated Industrial Blind Spots
September 05, 2023 17:00 - 14 minutes - 13 MBSarah Tamilarasan, Co-Founder and CEO at Sotaog, discusses the industrial blind spots that AI illuminates. This speaker from the AI Revenue Summit breaks how industrial companies can start implementing AI to generate Revenue. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 2:05 - Example of how AI can be utilized in industrial spaces 3:47 - Manual tickets get lost 4:24 - Mix-up on monthly payment document due to loss of manual tickets 5:50 - Clients can...
The Value of CX Insights for Go-To-Market Strategies
September 05, 2023 17:00 - 20 minutes - 19.1 MBSomya Kapoor, CEO & Co-Founder of TheLoops, discusses how to grow your business by either acquiring new customers or retaining existing clients. This speaker from the AI Revenue Summit breaks out what AI is and how it can be used efficiently. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 0:44 - McKenzie and Co. reference 0:48 - GTM's & post sales roles 3:10 - Survey: Where GenAI is applicable 3:35 - How do you align all teams around this new way of AI...
Unlocking GTM Productivity with AI
September 05, 2023 17:00 - 26 minutes - 24.7 MBUdi Ledergor, Chief Evangelist at Gong, and Dan Morgese, Senior Manager of Content Strategy at Gong, bring to light the productivity that is created by utilizing AI. These speakers from the AI Revenue Summit discuss GTM strategies, seller activity, improving customer experience, and more. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 2:16 - What are the perceived benefits or the realized benefits of implementing AI in GTM processes? 4:10 - Automating Se...
Changing the Sales Game with AI and Personalization
September 05, 2023 17:00 - 22 minutes - 20.3 MBKatie Penner, Head of Sales Development & Strategy Enablement at Sendoso, brings up key points on how to create personalization through AI generated messaging. This speaker from the AI Revenue Summit breaks out predictive analytics, customization of orders, and explores AI tools that will help customers become more efficient. To stay current on our latest events, follow us on LinkedIn. Useful Timestamps: 1:26 - What is Sendoso? 2:11 - Agenda of Presentation 3:44 - The future of AI and ...
How to Take AI-Assisted B2B Content Marketing from Creation to Conversion
September 05, 2023 17:00 - 33 minutes - 30.4 MBMaria West, VP of Marketing at VIB, and Katie Dematteis, Co-Founder of Amateurish Production, recognize that there is so much that AI can do when going from creation to conversion with marketing content. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 2:49 - Surveyed customers on marketing trends 3:24 - Definition of generative AI 4:23 - Statistics on adoption of AI 5:52 - How do you see AI generated ideation or content fitting into your larger strateg...
The Future of AI
September 05, 2023 17:00 - 9 minutes - 8.36 MBBrian Christensen, Founder of AllThe.AI, brings to light the incredible evolution of AI. This speaker from the AI Revenue Summit breaks out what AI is and how it can be used efficiently. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 1:15 - AI has the ability to innovate and evolve every other industry vertical 1:31 - Where we're at 2:19 - Difference in quality regarding prompts 3:31 - Surveillance, propaganda, control 4:31 - Personalized tutoring thr...
Beyond the Hype - The Downsides of Using AI for Sales Outreach
September 05, 2023 17:00 - 5 minutes - 5.24 MBWill Aitken, Sales Content at Lavender, recognize that there are upsides and downsides to utilizing AI. This speaker from the AI Revenue Summit discusses the uses and misuses of generative AI and how to navigate the issues that surround the topic. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 0:23 - Big issue with sending AI generated cold emails 0:47 - Free detection tool to see if something has been written by AI 1:25 - Why does it matter if an AI to...
12 Key Points that are Underway in Changing Marketing for the Future
September 05, 2023 17:00 - 29 minutes - 27.3 MBMatt Heinz, Founder & President of Heinz Marketing, brings key insight to marketing for the future. This speaker from the AI Revenue Summit breaks out 12 key points that are underway in changing how marketing is executed for the future. To stay current on our latest events, follow us on LinkedIn. Useful Timestamps: 0:51 - What is marketing going to look like in 2-3 years? 4:34 - 1) Prioritize owned vs. rented land, meaning, leverage your opportunities 6:32 - 2) Data is more important th...
Finding the Right AI Businesses to Participate With VS Invest In
September 05, 2023 17:00 - 16 minutes - 15 MBJeff Crane, Founder of AIIncubated, brings to light three key principles to utilize when identifying AI companies to get involved with. This speaker from the AI Revenue Summit breaks out how to determine whether you should participate with or invest in certain AI companies. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 2:40 - Hundreds of AI companies are surfacing 3:12 - Three principles that relate to getting involved with AI businesses 3:33 - #1: Pri...