Customer Generation
Signals Podcast Network
English - December 12, 2023 21:05 - 31 minutes - 29 MB - ★★★★★ - 15 ratingsMarketing Business Technology #funneloptimazation #salesfunnel digital marketing marketing go to market b2b sales b2b marketing conversational marketing lead gen demand gen Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Garrett Mehrguth, President & CEO of Directive. This speakers from the Demand Gen Summit discusses how customer generation drives growth. To stay current on our latest events, follow us on Linkedin.
Useful Timestamps:
2:03 - Move beyond leads, utilize multichannel marketing.
8:23 - The need for a clear North Star metric in software companies and different types of metrics for various types of companies.
9:59 - Set goals based on qualified pipeline, efficiency metrics.
11:10 - Strategies for investing in brand, mitigating waste, and understanding the impact of campaigns on other marketing efforts.
15:23 - Leverage different parts of distribution in brand video investment and building broader campaigns for brand articulation.
16:01 - Integrated performance marketing, direct response strategies, and generating SQLs and customers.
20:48 - Focus on brand building at the top of the funnel, and driving immediate meetings booked from review sites and ads.
23:12 -Build out Google campaigns and target specific software types for more relevant clicks.
30:19 - Closing Remarks.