The Science of Marketing

Signals Podcast Network

English - December 12, 2023 20:32 - 18 minutes - 17.1 MB - ★★★★★ - 15 ratings
Marketing Business Technology #funneloptimazation #salesfunnel digital marketing marketing go to market b2b sales b2b marketing conversational marketing lead gen demand gen Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Integrating Programmatic with PPC and Paid Social to Drive Performance

Next Episode: Customer Generation

Lianna Kinard, CMO at The Buckner Company. This speaker from the Demand Gen Summit discusses the science of marketing; how to understand important trends to consumer behavior. To stay current on our latest events, follow us on Linkedin.

Useful Timestamps:

2:06 - Importance of understanding marketing trends and consumer behavior

3:15 - There is influence of neuroscience in marketing and sales.

8:01 - There is an abundance of data available that should be used to craft personalized marketing campaigns.

9:06 - Pay attention to consumer reactions to marketing campaigns and the role of data in personalization and targeting.

9:42 - Value in qualitative data for marketing. Identify trends and patterns in large datasets.

10:21 - It’s challenging to generalize from large datasets and the importance of predicting future market trends and customer preferences.

10:58 - Data-driven insights improve decision-making in marketing.

16:09 - Closing Remarks.